Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Editor: Information Resources Management Association
Publication Year: 2016
Publisher: IGI Global

Single-User Purchase Price: $2415.00
Unlimited-User Purchase Price: $3622.50
ISBN: 978-1-4666-8614-4
Category: Social Sciences - Media & Communications
Image Count: 221
Book Status: Available
Table of Contents

Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society.

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Table of Contents

  • Editorial Advisory Board and List of Reviewers
  • Editor-in-Chief
  • Associate Editors
  • Editorial Advisory Board
  • Preface
  • Section 1: Fundamental Concepts and Theories
  • Chapter 1: Privacy as a Right
  • ABSTRACT
  • INTRODUCTION
  • PRIVACY AS A RIGHT
  • THE HISTORY OF PRIVACY
  • THE INTERNATIONAL RECOGNITION OF PRIVACY AND PROTECTION
  • THE CONNECTION BETWEEN PRIVACY, AUTONOMY, AND THE IDENTITY OF AN INDIVIDUAL
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 2: Social Media and Social Change
  • ABSTRACT
  • INTRODUCTION
  • ADVOCACY IN THE NONPROFIT SOCIAL SERVICES SECTOR
  • TECHNOLOGY AND NONPROFIT SOCIAL SERVICES ADVOCACY
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 3: Overcoming Organizational Obstacles and Driving Change
  • ABSTRACT
  • INTRODUCTION
  • FRAMING THE CASE HISTORY: ONLINE INTERACTION AND ORGANIZATIONAL THEORY
  • THE IMPLEMENTATION OF SOCIAL MEDIA
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • Chapter 4: Social Media for Political Change
  • ABSTRACT
  • INTRODUCTION
  • ACTIVISTS AND SOCIAL MEDIA: A PROACTIVE INNOVATIVE APPROACH
  • GOVERNMENTS AND SOCIAL MEDIA: FROM NEUTRALIZATION TO EXPLOITATION
  • SOCIAL MEDIA FIRMS: BUSINESS-DRIVEN ALLIANCES
  • DYNAMICS OF THE “ARAB SPRING”: THE TRIANGLE OF POWERS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 5: Insights into Social Media and Online Digital Music
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW
  • DATA ANALYSIS AND FINDINGS
  • DOES SOCIAL MEDIA REALLY MATTER?
  • MANAGERIAL IMPLICATIONS AND RECOMMENDATIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • APPENDIX
  • Chapter 6: Wrestling with Contradictions in Government Social Media Practices
  • ABSTRACT
  • INTRODUCTION
  • CONTRADICTION AND PARADOX
  • RESEARCH SETTING, DATA COLLECTION AND ANALYSIS
  • DISCUSSION
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • Chapter 7: Exploring the Concept of the “Social Media Campaign”
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • RISE OF THE SOCIAL MEDIA CAMPAIGN
  • FINDINGS AND DISCUSSION
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 8: Getting Started with Social Media for Knowledge Management
  • ABSTRACT
  • INTRODUCTION: PUTTING SOCIAL BACK INTO ORGANIZATIONS
  • BACKGROUND: FROM WEB 2.0 TO THE ENTERPRISE SOCIAL NETWORKING
  • THE TOOLS
  • FROM IMMEDIATE TO LONG TERM KM USES
  • GETTING STARTED
  • CONCLUSION AND FUTURE TRENDS: WE ARE JUST GETTING STARTED
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 9: Facebook as an Educational Environment for Mathematics Learning
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • MAIN FOCUS OF THE CHAPTER: EXPERIMENTING WITH MATHEMATICS LEARNING IN SOCIAL NETWORKING SITES
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 10: Constructing Community in Higher Education Regardless of Proximity
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • FOCUS OF THE CHAPTER
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 11: The Role of Social Media Strategies in Competitive Banking Operations Worldwide
  • ABSTRACT
  • INTRODUCTION
  • VIRTUAL STRUCTURES OF COMPANIES AND CORPORATE COMMUNICATIONS
  • AN OVERVIEW OF SOCIAL MEDIA STUDIES IN DIFFERENT CONTINENTS
  • GLOBALISM, SOCIAL MEDIA AND BANKING SECTOR
  • AMPRICAL ANALYSIS
  • FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING BANK AUSTRALIA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING BANK AUSTRALIA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING BANK AUSTRALIA
  • FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING DIRECT CANADA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 JAN ING DIRECT CANADA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING DIRECT CANADA
  • FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING (VYSABANK) INDIA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING(VYSABANK) INDIA
  • FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING (VYSYABANK) INDIA
  • FACEBOOK TIME TUNNEL CONTENTS 2012 DEC. ING BANK TÜRKİYE
  • FACEBOOK TIME TUNNEL CONTENTS 2013 JAN. ING BANK TÜRKİYE
  • FACEBOOK TIME TUNNEL CONTENTS 2013 FEB. ING BANK TÜRKİYE
  • EVALUATION AND CONCLUSION
  • REFERENCES
  • Chapter 12: Analysing the Suitability of Virtual Worlds for Direct Instruction and Individual Learning Activities
  • ABSTRACT
  • INTRODUCTION
  • 3D VIRTUAL WORLDS AND EDUCATION
  • SUMMARY OF DIDACTIC EXPERIENCES IN THE SECOND DMI ISLAND
  • INDIVIDUAL LEARNING: RETRIEVAL AND USE OF LEARNING MATERIAL
  • DRAWING THE STUDIES TOGETHER
  • DESIGN GUIDELINES
  • CONCLUSION
  • REFERENCES
  • Chapter 13: Social Media in an Intercultural Writing Context
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL FRAMEWORK
  • METHODS
  • RESULTS
  • DISCUSSION
  • RECOMMENDATIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Section 2: Development and Design Methodologies
  • Chapter 14: Analytics and Performance Measurement Frameworks for Social Customer Relationship Management
  • ABSTRACT
  • INTRODUCTION
  • SCRM ANALYTICS
  • SCRM PERFORMANCE MEASUREMENT FRAMEWORKS
  • EVOLVING THE CRM ARCHITECTURE
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 15: Web 2.0 in Governance
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND: COMBINING WEB 2.0 AND PARTICIPATIVE POLICY MAKING
  • THE PROPOSED FRAMEWORK
  • CONCLUSION
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 16: Social Networking for Educational Purposes
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • MAIN FOCUS OF THE CHAPTER
  • QUANTITATIVE ANALYSES
  • DEVELOPMENT OF SOCIAL CULTURAL SKILLS
  • QUALITATIVE ANALYSIS
  • DISCUSSION
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 17: Integrating Social Media and Traditional CRM
  • ABSTRACT
  • INTRODUCTION
  • CONCEPTUAL BACKGROUND
  • MAIN FOCUS OF THE ARTICLE
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 18: Methods for Assessing 3D Virtual Worlds in Design Education
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • ASSESSING NEW DESIGN TEACHING PLATFORMS
  • CASE STUDIES
  • FINAL REMARKS
  • ACKNOWLEDGMENT
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • CRITICAL RESPONSE
  • Chapter 19: Health IT
  • ABSTRACT
  • INTRODUCTION
  • PRIVACY IMPACT ASSESSMENT
  • PRIVACY IMPACT SUITABILITY ASSESSMENT (PISA) FRAMEWORK
  • PRIVACY SCREENING FRAMEWORK (PSF)
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 20: Examining Design Pattern Strategies as a Means to Achieve Social Presence in the Online Classroom
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • DESIGN PATTERNS: HISTORY, LOGIC, AND USE
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 21: Multi-Level Adaptation in End-User Development of 3D Virtual Chemistry Experiments
  • ABSTRACT
  • 1. INTRODUCTION
  • 2. RELATED WORK IN VIRTUAL LABORATORIES
  • 3. EUD WITH DOMAIN-ORIENTED DESIGN AND MULTI-LEVEL ADAPTATION
  • 4. iVIRTUALWORLD: AN EUD ENVIRONMENT WITH THREE-LEVEL ADAPTATION
  • 5. EVALUATION
  • 6. RESULTS AND DISCUSSION
  • 7. CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • Chapter 22: Trendy Avatars and Their Hair
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • METHODS WITHIN AND OUTSIDE OF VMTV
  • FINDINGS AMONG USERS AND VMTV CULTURE
  • CULTURAL MEANINGS AND METHODOLOGICAL ISSUES
  • FUTURE TRENDS AND CONCLUSION
  • REFERENCES
  • Section 3: Tools and Technologies
  • Chapter 23: A Review of Tools for Overcoming the Challenge of Monitoring of Social Media
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • TOOLS TO MONITOR SOCIAL MEDIA AND GENERATE ENGAGEMENT
  • DISCUSSION AND CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 24: Justifying the ROI of Social Media Investment in Education
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL NETWORKING AND HIGHER EDUCATION
  • CATEGORIES OF SOCIAL MEDIA APPLICATIONS
  • MEASURING THE EFFECTIVENESS OF SOCIAL MEDIA
  • CASE OF A UK UNIVERSITY: SOCIAL MEDIA CHANNEL INTEGRATION
  • DISCUSSION
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 25: Social Media as Technologies for Asynchronous Formal Writing and Synchronous Paragraph Writing in the South African Higher Education Context
  • ABSTRACT
  • INTRODUCTION
  • FACEBOOK, MXIT, SOCIABILITY, SOCIALLY SITUATED ONLINE LEARNING AND PRESENCE AWARENESS LEARNING: AN OVERVIEW
  • FACEBOOK'S AND MXIT'S EDUCATIONAL USAGE LITERATURE REVIEW
  • RESEARCH METHODOLOGY
  • FINDINGS AND DISCUSSION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 26: Social Media Tools in Initial Teacher Education
  • ABSTRACT
  • INTRODUCTION
  • CURRENT APPROACHES TO SOCIAL MEDIA
  • ISSUES, CONTROVERSIES, PROBLEMS
  • CONCLUSION AND FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • ADDITIONAL READING
  • Chapter 27: Web 2.0, ICT Infrastructure, and Training Provision for E-Government Readiness in Nigeria
  • ABSTRACT
  • INTRODUCTION
  • THE CONCEPT OF E-READINESS
  • E-READINESS, WEB 2.0 AND MOBILE/WIRELESS TECHNOLOGIES
  • E-READINESS IN NIGERIA
  • FACILITATING THE E-READY PROCESS
  • EXAMPLES OF WAYS NIGERIA CAN BENEFIT FROM THE E-READY FEAT
  • USING SOCIAL MEDIA, WEB 2.0 AND MOBILE/WIRELESS TECHNOLOGIES TO ENHANCE E-GOVERNANCE IN NIGERIA
  • FUTURE CONCERNS OF E-GOVERNANCE
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 28: Multimodal Mapping of a University's Formal and Informal Online Brand
  • ABSTRACT
  • INTRODUCTION
  • A REVIEW OF THE LITERATURE
  • SOCIAL MEDIA PLATFORMS
  • NODEXL OPEN-SOURCE SOFTWARE TOOL
  • KANSAS STATE UNIVERSITY IN SOCIAL MEDIA
  • SOCIAL SHARING CONTENT ANALYSIS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 29: Social Media Tools for Quality Business Information
  • ABSTRACT
  • INTRODUCTION
  • QUALITY INFORMATION FOR BUSINESS GOVERNANCE
  • THE VALUE OF ACCURATE INFORMATION FOR BUSINESSES
  • COMPETITIVE INTELLIGENCE AND BUSINESS MANAGEMENT
  • SOCIAL MEDIA NETWORKING
  • CONCERNS WITH NETWORKING SITES
  • SOCIAL TOOLS FOR THE WORKPLACE
  • SOME OF THE BIGGEST TOOLS AND HOW THEY OPERATE
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 30: If You Build It, They Will Come
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • BUILDING A CLUB: CASE STUDY- MAJOR UNIVERSITY PSYCHOLOGY CLUB
  • STUDY: STUDENT PREFERENCE IN ONLINE CLUB SETTINGS (PSYCHOLOGY CLUB)
  • TECHNOLOGY USE PROFILES: COLLEGE STUDENT USERS
  • BUILDING VIBRANT ONLINE STUDENT ORGANIZATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 31: Facebook's Hidden Potential
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL NETWORKING SITES
  • FACEBOOK AS A SOCIAL NETWORKING SITE
  • METHODOLOGY AND RESEARCH DESIGN
  • FINDINGS AND DISCUSSION
  • FACEBOOK'S POTENTIAL TO SUPPORT FOREIGN LANGUAGE LEARNING AND TEACHING
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 32: Privacy and Pervasive Surveillance
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • ASSESSING PRIVACY LOSS
  • PRIVACY AND VALUE
  • SURVEILLANCE AND THE VALUE OF PRIVACY
  • FURTHER RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • Chapter 33: Second Life for Assessing Postgraduate Learning
  • ABSTRACT
  • BACKGROUND
  • CASE STUDY
  • REFLECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • CRITICAL RESPONSE
  • Chapter 34: Strong Value Proposition through Social Media Tools
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW
  • SOCIAL MEDIA: AN OVERVIEW
  • CONCLUSION
  • REFERENCES
  • Chapter 35: Social Media Tools Adoption and Use by SMEs
  • ABSTRACT
  • INTRODUCTION
  • CONCEPTUAL DEVELOPMENT AND HYPOTHESES
  • METHODOLOGY
  • RESULTS
  • DISCUSSION
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • APPENDIX 1: SURVEY ITEMS
  • APPENDIX 2
  • Chapter 36: Model for Effective Collaborative Learning in Virtual Worlds with Intelligent Agents
  • ABSTRACT
  • INTRODUCTION
  • STATE OF THE ART
  • COLLABORATION AND TEAM LEARNING IN VIRTUAL WORLDS
  • PROPOSAL FOR COLLABORATIVE LEARNING IN VIRTUAL WORLDS
  • CAPABILITIES OF 3D VIRTUAL ENVIRONMENTS TO SUPPORT TEAM COLLABORATION
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 37: How Social Media Tools are used in Research
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • THE USE OF SOCIAL MEDIA BY RESEARCHERS: THE CASE OF ISCAP (PORTUGAL)
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Section 4: Utilization and Application
  • Chapter 38: The Use of Social Media in the Networking Strategy of Higher Education Institutions
  • ABSTRACT
  • INTRODUCTION
  • ASSUMPTIONS AND DEFINITIONS
  • SOCIAL MEDIA IN THE US
  • SOCIAL MEDIA IN EUROPE
  • SOCIAL MEDIA IN POLAND
  • THE USE OF SOCIAL MEDIA BY UNIVERSITIES IN POLAND
  • CONCLUSIONS AND OBSERVATIONS
  • CONNECTION PROJECT
  • PROSPECTS FOR FURTHER RESEARCH
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 39: The Use of Social Media in College Recruiting and the Student Job Search
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • EMPLOYER RECRUITMENT (CAMPUS RECRUITMENT) ON COLLEGE CAMPUSES
  • COLLEGE STUDENTS’ PREFERENCES FOR INFORMATION AND COMMUNICATION
  • 2013 SOCIAL MEDIA RECRUITING AND HIRING PRACTICES SURVEY
  • STUDENT USE OF SOCIAL MEDIA IN THE JOB SEARCH
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 40: Adoption of Social Media Services
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL FRAMEWORK
  • DATA COLLECTION AND ANALYSIS
  • FINDINGS
  • DISCUSSION
  • CONTRIBUTION AND IMPLICATIONS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 41: Reconciling Social Media with Luxury Fashion Brands
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL FRAMEWORK
  • RECENT DEVELOPMENTS IN SOCIAL MEDIA
  • WORD-OF-MOUTH (WOM) ON SOCIAL MEDIA
  • NEW EMERGENT REFERENCE GROUPS
  • PRECONCEIVED PERCEPTIONS OF LUXURY BRANDS
  • METHODS AND ANALYSIS
  • CONCLUSION AND MANAGERIAL IMPLICATIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 42: The Spaces Between Us
  • ABSTRACT
  • INTRODUCTION
  • GENDER AND SOCIAL MEDIA
  • ONLINE CULTURE WARS
  • GOVERNMENT MONITORING
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 43: Amplification and Virtual Back-Patting
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL MEDIA, INDIVIDUALIZATION AND WEB-CAMPAIGNING
  • THE SETTING AND CASE
  • METHODOLOGICAL CONSIDERATIONS
  • HOW NINA USED SOCIAL MEDIA AND MADE IT RELEVANT
  • AMPLIFICATION AND VIRTUAL BACK PATTING
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 44: Impact of Social Media in Service Innovations
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW
  • METHODOLOGY
  • KEY FINDINGS
  • CONCLUSION, IMPLICATIONS, LIMITATIONS AND FUTURE RESEARCH
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 45: Use Cases and Application Purposes of Social Media in Healthcare
  • ABSTRACT
  • INTRODUCTION
  • SCENARIO: SOCIAL MEDIA USAGE IN HEALTHCARE TREATMENT
  • WHAT IS MEDICAL SOCIAL MEDIA?
  • METHODS
  • HEALTHCARE APPLICATIONS MAKING USE OF SOCIAL MEDIA
  • DISCUSSION AND CONCLUSION
  • FUTURE DIRECTIONS
  • REFERENCES
  • Chapter 46: Students' Out-of-School Writing Practices in an Educational Facebook Application
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • METHODOLOGY AND FINDINGS: CASE OF HOT DISH
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 47: Factors Shaping Assessment Design in the Virtual Environment
  • ABSTRACT
  • BACKGROUND
  • LEARNING OUTCOMES
  • TECHNOLOGY
  • TEACHING AND LEARNING STRATEGIES
  • CASE STUDY
  • ASSESSMENT
  • REFLECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • CRITICAL RESPONSE
  • Chapter 48: The Strategic Use of Social Media in the Fashion Industry
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL OVERVIEW
  • EVOLVING SOCIAL MEDIA ENVIRONMENT
  • TOWARDS NEW BRAND RELATIONSHIPS
  • SOCIAL MEDIA AND MARKETING STRATEGIES
  • METHODS
  • FINDINGS
  • CONCLUSION
  • REFERENCES
  • Chapter 49: Social Media as a Tool for Nonprofit Advocacy and Civic Engagement
  • ABSTRACT
  • INTRODUCTION
  • CONCEPTUAL/THEORETICAL FRAMEWORK
  • METHODS
  • CASE
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • APPENDIX: INTERVIEW PROTOCOL
  • Chapter 50: Social Media in the Canadian Post-Secondary Classroom
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • SOCIAL MEDIA: WHAT IS THE PROBLEM?
  • CANADIAN POST-SECONDARY ENGAGEMENT WITH SNS
  • CHALLENGE: THE BALANCE BETWEEN EDUCATION AND LEGISLATION
  • TEACHABLE MOMENTS: SNS AND THE CANADIAN CLASSROOM
  • WHEN LEGISLATION AND PRACTICE WORK TOGETHER
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 51: The Use of Web 2.0 Technologies in Formal and Informal Learning Settings
  • ABSTRACT
  • TECHNOLOGICAL TOOLS IN EDUCATION: INTRODUCTION
  • EMPIRICAL STUDIES
  • LEARNING AND TECHNOLOGY IN FORMAL EDUCATION
  • BROAD CONCLUSIONS FROM BOTH SETS OF DATA
  • IMPLICATIONS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 52: Identifying the Applicable Nature of Social Media as Tools for Advancing Preservice Teachers' Epistemologies
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • THE STUDY
  • THE CHECKLIST
  • THE RESULTS
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 53: The Utilization of Online Boundaries
  • ABSTRACT
  • INTRODUCTION
  • AN INTRODUCTION TO FACEBOOK
  • ONLINE SOCIAL NETWORKING AND SOCIAL CAPITAL: BOUNDARIES
  • FACEBOOK, HIGHER EDUCATION, AND BOUNDARIES
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • Chapter 54: Social Media in Political Public Relations
  • ABSTRACT
  • INTRODUCTION
  • WEB, POLITICS AND PUBLIC RELATIONS: LITERATURE REVIEW
  • WEB SOCIAL MEDIA, PSD AND PS IN THE 2009 PARLIAMENTARY CAMPAIGN
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 55: Relationship between Social Media and Political Parties
  • ABSTRACT
  • INTRODUCTION
  • GLOBALIZATION, POLITICS AND INTERNET
  • SOCIAL MEDIA AND POLITICAL PARTIES
  • INTERNET AND SOCIAL MEDIA USAGE CAPACITY IN TURKEY
  • SOCIAL MEDIA USAGE OF POLITICAL PARTIES IN TURKEY
  • CONCLUSION AND SUGGESTIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Section 5: Organizational and Social Implications
  • Chapter 56: Turkish Youth's (Re)Construction of their Political Identity in Social Media, before “Resistanbul”
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • THE STUDY
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 57: Recognised Creativity
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL MEDIA AND CREATIVE INDUSTRIES
  • CONCEPTUALISING INTRINSIC MOTIVATION AS AN EXPLANATION OF THE THIRD DRIVE AND CREATIVITY
  • METHODS AND RESEARCH OUTLINE
  • INTRINSIC DRIVE AND THE NEED TO BE CREATIVE AS AN EXTENSION OF THE PREVIOUS STUDIES ON MOTIVATIONAL FACTORS IN WORK
  • FINDINGS
  • DISCUSSION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 58: Analyzing Blending Social and Mass Media Audiences through the Lens of Computer-Mediated Discourse
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • METHOD
  • RESULTS
  • DISCUSSION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 59: The Wisconsin Spring
  • ABSTRACT
  • THE WISCONSIN SPRING
  • THE ROLE OF SOCIAL MEDIA
  • WISCONSIN PROGRESSIVE HISTORY AND POLITICAL CULTURE
  • A CATALOGUE OF EVENTS
  • LITERATURE REVIEW
  • SOCIAL MEDIA IN WISCONSIN
  • WHAT WE HAVE LEARNED, WHERE DO WE GO?
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 60: Use of SNSs, Political Efficacy, and Civic Engagement among Chinese College Students
  • ABSTRACT
  • INTRODUCTION
  • SNS USE, POLITICAL EFFICACY, AND CIVIC ENGAGEMENT
  • METHOD
  • RESULTS
  • CONCLUSION
  • REFERENCES
  • Chapter 61: Facebook and the Societal Aspects of Formal Learning
  • ABSTRACT
  • BACKGROUND
  • INTRODUCTION
  • THE CASE STUDY
  • METHODOLOGY AND RATIONALE
  • FINDINGS AND COMMENT
  • DISCUSSION
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 62: Real-Time and Social Media in Trans-Atlantic Writing/Translation and Translation/Editing Projects
  • ABSTRACT
  • INTRODUCTION
  • METHODS
  • THE TRANS-ATLANTIC PROJECT: BACKGROUND AND DEVELOPMENT
  • SOCIAL MEDIA AND THE TRANS-ATLANTIC PROJECT
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • Chapter 63: Evaluating Social Interaction and Support Methods over Time
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL INTERACTION AND SUPPORT METHODS
  • OBSERVING THE SOCIAL INTERACTION OVER TIME
  • CORRELATION BETWEEN SOCIAL INTERACTION AND SUPPORT METHODS
  • RESEARCH QUESTIONS
  • LEARNING ENVIRONMENT
  • DIDACTICAL DESIGN
  • TECHNICAL DESIGN
  • METHOD
  • RESULTS
  • DISCUSSION
  • CONCLUSION AND IMPLICATIONS
  • REFERENCES
  • APPENDIX
  • Chapter 64: Tracking Legislative Developments in Relation to “Do Not Track” Initiatives
  • ABSTRACT
  • INTRODUCTION
  • HOW ONLINE BEHAVIOURAL PROFILING OPERATES
  • US LEGISLATIVE DEVELOPMENTS
  • OTHER JURISDICTIONAL DEVELOPMENTS
  • AUSTRALIAN DEVELOPMENTS
  • ANALYSIS AND RECOMMENDATIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 65: Enhancing the Acquisition of Social Skills through the Interactivity of Multimedia
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL SKILL DEFICIT
  • SOCIAL STORY
  • WAYS TO IMPROVE SOCIAL STORY INTERVENTION
  • ANIMATION AS A SOLUTION
  • RESEARCH PROBLEM
  • METHODOLOGY
  • DESIGN
  • EVALUATION
  • RESULTS AND DISCUSSIONS
  • CONCLUSION AND FUTURE WORKS
  • ACKNOWLEDGEMENT
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX 1
  • APPENDIX 2
  • APPENDIX 3
  • Chapter 66: Considerations for Online English Language Learning
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • CASE STUDIES ON THE USE OF FB AND SNS IN HIGHER EDUCATION AND INSTRUCTION IN GREECE
  • FUTURE TRENDS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 67: Assemblages of Dissent
  • ABSTRACT
  • INTRODUCTION
  • IDENTITY AS AN EMERGENT CAPACTY OF ASSEMBLAGES
  • THE TRANSNATIONAL MEDIATIZED EVENT OF THE EGYPTIAN REVOLUTION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 68: Communities of Communication
  • ABSTRACT
  • INTRODUCTION
  • THE PROBLEM
  • THE POSSIBLE SOLUTION
  • RECOMMENDATIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • Chapter 69: Building and Maintaining Relationships through Social Media
  • ABSTRACT
  • FOUNDATIONAL BUILDING BLOCKS
  • DEVELOPMENT OF SOCIAL MEDIA
  • BUILDING RELATIONSHIPS THROUGH SOCIAL MEDIA IN HIGHER ED CLASSROOMS
  • COMMUNICATION AND COLLABORATION IN THE CLASSROOM AND BEYOND
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 70: Re-Evaluation of Nepali Media, Social Networking Spaces, and Democratic Practices in Media
  • ABSTRACT
  • INTRODUCTION
  • HEGEMONIC CLASS HIERARCHIES AND MEDIA BIAS
  • IDEOLOGICAL INCLINATION AND MEDIA PREJUDICE
  • THE IMPACT OF INTERNET ON MAINSTREAM MEDIA
  • OTHER-ING TENDENCIES IN MAINSTREAM MEDIA AND EMIC INTERACTIONS IN SOCIAL NETWORKING SITES
  • NKCs AS A SOURCE OF INFORMATION IN NEPALI MEDIA
  • AN NKS AS A COLLECTIVE VOICE AND CORRECTIVE POWER
  • NEPALI MAINSTREAM MEDIA AND NKCs: MEDIA CONVERGENCE, DECLINE OF MEDIA CONTENT, AND PROPAGATION OF POLITICAL AND GOVERNMENT ISSUES
  • SOCIAL NETWORKING SITES AS AN ALTERNATIVE MEDIA
  • CONCLUSION AND FUTURE DIRECTION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 71: Effects of Consumers' Social Media Participation on Consumer Behavior
  • ABSTRACT
  • INTRODUCTION
  • CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • FACTORS INFLUENCING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • MODELING CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • MODELING FIRM VALUE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • EVIDENCE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION ON CONSUMER BEHAVIORS
  • FUTURE OF CONSUMERS’ SOCIAL MEDIA PARTICIPATION
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 72: Social Media for Knowledge Workers
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • WE ARE PRIMARILY SOCIAL BEINGS
  • THE SOCIAL NATURE OF KNOWLEDGE
  • THE NATURE OF SOCIAL MEDIA COMMUNICATION
  • CONTACT RATHER THAN CONTENT
  • USING SOCIAL MEDIA PRODUCTIVELY
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Section 6: Managerial Impact
  • Chapter 73: Leadership in the Age of Social Media
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • MAIN FOCUS OF CHAPTER
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 74: The Role of Social Networking in Global Business Environments
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • MAIN FOCUS OF THE CHAPTER
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 75: Performing Arts for Effective Civic Engagement
  • ABSTRACT
  • INTRODUCTION
  • PROJECT OVERVIEW
  • THE PERFORMING ARTS AS A TOOL FOR CIVIC ENGAGEMENT
  • LITERATURE REVIEW
  • PROJECT SUMMARY
  • PROGRAM ADMINISTRATION
  • EXAMPLES OF PAECE IU ACTIVITIES
  • PROGRAM QUALITY AND EVALUATION
  • SUMMARY OF PROGRAM OUTCOMES
  • CONCLUSION
  • REFERENCES
  • Chapter 76: Retail and Social Media Marketing
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • ENGAGING CUSTOMERS ON SOCIAL NETWORKING SITES: CHALLENGES FOR RETAILERS
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 77: Teachers' Use of Social Networking Sites for Continuing Professional Development
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • TEACHERS’ USE OF SNS FOR CPD
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 78: Leveraging New Media as Social Capital for Diversity Officers
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND: THE INTERNET, MARKETING, AND THE EVOLUTION OF THE WEB AND SOCIAL MEDIA
  • WHY SOCIAL MEDIA MATTERS FOR EQUITY, DIVERSITY, AND INCLUSION PROFESSIONALS
  • DEVELOPING AND IMPLEMENTING A SOCIAL MEDIA MARKETING STRATEGY
  • GUIDING THE INVISIBLE HAND OF DIGITAL SOCIAL CONVERSATION
  • SUGGESTIONS FOR NEXT STEPS: WHERE TO BEGIN?
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • Chapter 79: #OccupyWallStreet
  • ABSTRACT
  • INTRODUCTION
  • ORIGINS OF THE OWS MOVEMENT
  • THE ARAB SPRING AS CATALYST AND EDUCATION FOR OCCUPY WALL STREET
  • SOCIAL MEDIA AS A FORCE IN ACTIVISM: POPULAR PERSPECTIVES
  • #OCCUPY: WHO ARE THE PARTICIPANTS?
  • HIGHER EDUCATION WITHIN THE OWS MOVEMENT
  • THE EDUCATED AND THE EDUCATORS: EDUCATION WITHIN THE OWS MOVEMENT
  • HISTORICAL CONTEXT OF SOCIAL ACTIVISM WITHIN AMERICAN HIGHER EDUCATION
  • CURRENT TRENDS IN HIGHER EDUCATION AND THEIR IMPACT ON STUDENT ACTIVISM
  • #OCCUPY: SOCIAL MEDIA AS THE BACKBONE OF OWS
  • FURTHER TIES BETWEEN SOCIAL MEDIA AND EDUCATION WITHIN OWS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 80: Reaching Them Where They Live
  • ABSTRACT
  • INTRODUCTION
  • C-BORGS AND SOCIAL MEDIA
  • SOCIAL MEDIA CONSIDERATIONS FOR EDUCATORS
  • C-BORGS AND SOCIAL MEDIA: CHALLENGES FOR EDUCATORS AND EMPLOYERS
  • STRATEGIES FOR HARNESSING THE SOCIAL MEDIA PROWESS OF C-BORGS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 81: Teaching Students about Online Professionalism
  • ABSTRACT
  • BACKGROUND
  • TEACHING STUDENTS ABOUT PROFESSIONAL PRESENCES
  • THE MAIN COMPONENTS OF A PROFESSIONAL PRESENCE
  • PROMOTING SUCCESSFUL USE OF PROFESSIONAL PRESENCES
  • THE CHALLENGES OF TEACHING PROFESSIONAL PRESENCES
  • REFERENCES
  • Section 7: Critical Issues
  • Chapter 82: Social Media Usage and Adoption
  • ABSTRACT
  • INTRODUCTION
  • ANALYSIS
  • DISCUSSION
  • LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • ACKNOWLEDGMENT
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • APPENDIX A
  • APPENDIX B
  • APPENDIX C
  • Chapter 83: Constructions of Banksy
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • BANKSY'S “BANKSY”
  • SOCIAL MEDIA'S “BANKSY”
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 84: Does Facebook Provide Educational Value?
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND OF THE OVERVIEW
  • THE THEORETICAL DEBATE ABOUT THE EDUCATIONAL POTENTIAL OF FACEBOOK
  • MAPPING EMPIRICAL RESEARCH ON FACEBOOK AS AN EDUCATIONAL TOOL
  • CRITICAL ISSUES AND SOME PRELIMINARY GUIDELINES ON FACEBOOK EDUCATIONAL USE
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 85: Information Security and Privacy in Social Media
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • DEFINING INFORMATION SECURITY AND PRIVACY
  • SOCIAL MEDIA SECURITY AND PRIVACY: OLD WINE IN NEW BOTTLES?
  • IMPACT OF INFORMATION SECURITY AND PRIVACY ON INDIVIDUALS AND ORGANIZATIONS
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • PAPER HIGHLIGHTS AND KEY POINTS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 86: Social Presence
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • MAIN FOCUS OF THE CHAPTER
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 87: Corruption in the Public Eye
  • ABSTRACT
  • INTRODUCTION
  • FROM TRANSPARENCY TO PUBLICITY, AND BACK?
  • RECONSTRUCTING CONCEPTUALLY TRANSPARENCY AND PUBLICITY
  • PIONEERING A MORE TRANSPARENT INTERNATIONAL SYSTEM: THE ROLE OF PUBLICITY IN THE NEGOTIATION OF THE OECD ANTI-BRIBERY CONVENTION
  • PIONEERING A MORE TRANSPARENT SYSTEM AT THE LEVEL OF THE NATION STATE: THE DYNAMICS OF IDENTIFICATION AND THE LIMITS OF RATIONAL DEBATE
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 88: A Theoretical Model for Digital Reverberations of City Spaces and Public Places
  • ABSTRACT
  • INTRODUCTION
  • CONCLUDING REMARKS
  • REFERENCES
  • Chapter 89: Participation in Social Networks as Feral Information Systems
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • PARTICIPATION IN ONLINE SOCIAL NETWORKS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 90: Students' Privacy Concerns on the Use of Social Media in Higher Education
  • ABSTRACT
  • INTRODUCTION
  • STUDENTS AS YOUTH AND THEIR PLACEMENT WITHIN SOCIETY AND THE DIGITAL MEDIA LANDSCAPE
  • THE IMPORTANCE OF LISTENING TO STUDENTS’ CONCERNS ON PRIVACY
  • THE MEANING OF PRIVACY IN THE ERA OF MEDIATED COMMUNICATIONS
  • COMMUNICATION PRIVACY MANAGEMENT THEORY
  • METHOD
  • RESULTS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 91: Communicating Nation Brands through Mass and Social Media
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • CHALLENGES IN MANAGING NATION BRANDS AND COUNTRY REPUTATION
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 92: Social Media Marketing In Emerging Economies
  • ABSTRACT
  • INTRODUCTION
  • SOCIAL MEDIA IN INDIA
  • METHOD
  • CASE STUDIES
  • DISCUSSION
  • CONCLUSION AND FUTURE RESEARCH
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Section 8: Emerging Trends
  • Chapter 93: Marketing in an Interactive World
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW AND CONCEPTUAL DEVELOPMENT
  • THE COMMUNICATIONS MODEL IN SOCIAL MEDIA CONTEXTS
  • RESEARCH QUESTION AND METHODOLOGY
  • KEY FINDINGS: THEMES EXTRACTED FROM THEMATIC ANALYSIS
  • CONCEPTUAL MODEL
  • CONTRIBUTIONS AND FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • APPENDIX A
  • APPENDIX B
  • Chapter 94: FRIENDVERTISING
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • SOLUTION AND RECOMMENDATION
  • FUTURE RESEARCH DIRECTION
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 95: A Traditional Organization Towards a New Dimension of Labour
  • ABSTRACT
  • INTRODUCTION
  • THE NEW DIMENSION OF LABOUR FOR ORGANISATIONS: SOCIAL BUSINESS
  • THE USE AND UNDERUSE OF CONVERSATION POTENTIAL
  • SOCIAL BUSINESS SUPPORTED BY MOBILE IST
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 96: Social Network Integration in Document Summarization
  • ABSTRACT
  • 1. INTRODUCTION
  • 2. CHALLENGES IN SOCIAL MEDIA TEXT
  • 3. SOCIAL MEDIA SUMMARIZATION APPROACHES
  • 4. EVALUATION
  • 5. CONCLUSION AND FUTURE PROSPECTS
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 97: Developing a New Revenue Business Model in Social Network
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • BUSINESS MODELS AND INNOVATION
  • FIVE BUSINESS MODELS FOR SOCIAL MEDIA STARTUPS
  • MAIN FOCUS OF THE CHAPTER
  • MONETIZING SOCIAL NETWORKS
  • SOCIAL MEDIA MONETIZATION AND REVENUE
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 98: New Visual Social Media for the Higher Education Classroom
  • ABSTRACT
  • INTRODUCTION
  • VISUAL LITERACY IN THE 21 CENTURY
  • MULTIMEDIA AND THE DIGITAL REVOLUTION
  • THE SOCIAL PLATFORM
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 99: Command, Control, and Interoperability Center for Advanced Data Analysis
  • ABSTRACT
  • ORGANIZATIONAL BACKGROUND
  • CASE DESCRIPTION
  • CCICADA RESEARCH, STUDIES, AND EXPERIMENTS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 100: The Influence of Social Networking and Library 2.0 as a Gateway for Information Access and Knowledge Sharing in Africa
  • ABSTRACT
  • INTRODUCTION
  • THE PANORAMA OF ELECTRONIC ENVIRONMENT
  • ACCESS TO INFORMATION AND KNOWLEDGE SHARING
  • SOCIAL NETWORKING AND LIBRARY 2.0 AS GATEWAY FOR INFORMATION ACCESS AND KNOWLEDGE SHARING
  • THE INFLUENCE OF SOCIAL NETWORKING AND LIBRARY 2.0 FOR AFRICA
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 101: Strategic Success, Supply Chain Performance, and Social Media
  • ABSTRACT
  • INTRODUCTION
  • STRATEGIC MANAGEMENT AND PLANNING
  • STRATEGY SUCCESS AND COMMUNICATION
  • SOCIAL MEDIA AND COMMUNICATION
  • STRATEGIC COMMUNICATION, SOCIAL MEDIA PLATFORMS, AND COMPETITIVE ADVANTAGE
  • SUPPLY CHAIN AND SOCIAL MEDIA
  • SUMMARY AND RECOMMENDATIONS FOR FUTURE RESEARCH
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 102: Blackout in the Name of Sunshine
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 103: Political Information, Political Power, and People Power
  • ABSTRACT
  • ARAB SPRING AND TRANSNATIONAL PROTESTS
  • GLOBAL MEDIA, GLOBAL POLITICS, AND GLOBAL PROTESTS
  • ARAB SPRING, MEDIA, AND NEW POLITICS
  • CITY, STREET AND THE PUBLIC SPHERE IN THE INFORMATION AGE
  • CIVIL SOCIETY IN THE ARAB WORLD
  • SOCIAL MOVEMENTS, SOCIAL NETWORKS, AND POLITICAL INFORMATION
  • SOCIAL MOVEMENTS AND THE ROLES OF ICTs
  • CONCLUSION: WILL THE REVOLUTION ERUPT WITHOUT SOCIAL MEDIA?
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 104: Digital Resources and Approaches Adopted by User-Centred Museums
  • ABSTRACT
  • 1. INTRODUCTION
  • 2. WHAT CHALLENGES? WHAT FUTURE?
  • 3. WHAT VISITORS FOR WHICH MUSEUMS?
  • 4. INTERNET AND SOCIAL MEDIA
  • 5. THE MUSEUM AS KNOWLEDGE SYSTEM
  • 6. MUSEUMS, SOCIAL MEDIA AND DIGITAL STRATEGY
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 105: The Potential of Political Changes in the Information Age
  • ABSTRACT
  • INTRODUCTION
  • NEW MEDIA AND NEW POLITICS
  • CIVIL SOCIETY IN SAUDI ARABIA
  • POLITICAL ACTIVISM IN THE CYBERSPACE
  • CASE STUDY
  • SAUDI WOMEN SPRING
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS