The purpose of this book is to provide an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods.

Table of Contents

• Preface
• Acknowledgments
• Chapter 1 Introduction
• Chapter 2 Probability Sampling
• Chapter 3 Total Survey Error
• Chapter 4 Factors to Consider When Thinking About Surveys
• Chapter 5 Modes of Survey Delivery
• Chapter 6 Writing Good Questions
• Chapter 7 Carrying Out the Survey
• Chapter 8 Presenting Survey Results
• References