Advanced Fashion Technology and Operations Management
Advanced Fashion Technology and Operations Management
Editor: Vecchi, Alessandra
Publication Year: 2017
Publisher: IGI Global
Single-User Purchase Price:
$200.00
Unlimited-User Purchase Price:
$300.00
ISBN: 978-1-5225-1865-5
Category: Arts & Leisure - Fashion
Image Count:
20
Book Status: Available
Table of Contents
Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.
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Table of Contents
- Preface
- SECTION 1: BUSINESS MODELS
- SECTION 2: SUPPLY CHAIN, LOGISTICS, AND COLLABORATION
- SECTION 3: FASHION RETAIL
- SECTION 4: ONLINE MARKETING
- REFERENCES
- Section 1: Business Models
- Chapter 1: Fashion Technology and the Development of New Business Models
- ABSTRACT
- INTRODUCTION
- BUSINESS MODELS
- CONVERGENCE
- BUSINESS MODELS AND CONVERGENCE
- METHODOLOGY
- ORGANIZATION BACKGROUND
- CASE DESCRIPTION
- DISCUSSION ABOUT TECHNOLOGICAL CONVERGENCE
- CONCLUSION AND RECOMMENDATIONS
- REFERENCES
- KEY TERMS AND DEFINITIONS
- APPENDIX
- Chapter 2: Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- RESEARCH METHODOLOGY
- CASE STUDIES: ONLINE OBSERVATIONS AND RECOMMENDATIONS
- QUESTIONNAIRE ANALYSIS
- CONCLUSION
- LIMITATIONS AND MANAGERIAL IMPLICATIONS
- FUTURE RESEARCH DIRECTIONS
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Section 2: Supply Chain, Logistics, and Collaboration
- Chapter 3: Mastering Fashion Supply Chain Management and New Product Development in the Digital Age
- ABSTRACT
- INTRODUCTION
- FACETS OF FASHION SUPPLY CHAIN MANAGEMENT AND NEW PRODUCT DEVELOPMENT
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- ADDITIONAL READING
- KEY TERMS AND DEFINITIONS
- Chapter 4: The “Day-After” Gleam
- ABSTRACT
- INTRODUCTION
- BACKGROUND
- EXCESS INVENTORY MANAGEMENT IN MASS FASHION AND LUXURY FASHION BUSINESS
- A REVERSE LOGISTICS IN FASHION BUSINESS: BEYOND EXCESS INVENTORY MANAGEMENT
- CONCLUSION
- REFERENCES
- Chapter 5: The Happy Feet Fashion Wearable Project
- ABSTRACT
- INTRODUCTION
- REVIEW OF THE LITERATURE
- FASHION WEARABLE: HAPPY FEET CASE STUDY
- CONCLUSION
- REFERENCES
- Section 3: Fashion Retail
- Chapter 6: A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats
- ABSTRACT
- INTRODUCTION
- THE INFLUENCE OF THE DIGITAL AGE ON FASHION RETAILING
- CONSUMER-FACING TECHNOLOGY TO INFLUENCE PURCHASING BEHAVIOR
- TECHNOLOGY AS A TOOL TO TRACK AND STUDY THE CONSUMER
- DIFFERENT TYPES OF STORE FORMATS
- ENHANCING FASHION RETAIL STORE ENVIRONMENT THROUGH THE USE OF TECHNOLOGY
- OBSERVATIONS ON STORE FORMATS: PROMOTIONAL VS. TRANSACTIONAL AIMS
- CONCLUSION
- FUTURE RESEARCH DIRECTIONS
- REFERENCES
- Chapter 7: The Shop of the Future
- ABSTRACT
- INTRODUCTION
- VR: CONCEPT, DEFINITION, AND SCHOLARSHIP
- RESEARCH FRAMEWORK
- METHODOLOGY
- RESEARCH FINDINGS AND ANALYSIS
- DISCUSSION AND RECOMMENDATIONS
- CONCLUSION
- FUTURE RESEARCH DIRECTIONS
- REFERENCES
- Chapter 8: Convergence of Physical and Virtual Retail Spaces
- ABSTRACT
- INTRODUCTION
- LITERATURE REVIEW
- METHODOLOGY
- FINDINGS AND DISCUSSION
- CONCLUSION
- LIMITATIONS AND FUTURE RESEARCH
- REFERENCES
- Chapter 9: Exploring the Enigma of the Happiness Construct in Phygital Fashion Experiences
- ABSTRACT
- THE HAPPINESS CONSTRUCT
- FASHION RETAIL EXPERIENCES AND HAPPINESS
- EXPERIENTIAL, ATMOSPHERIC, HAPPY FASHION CONSUMPTION
- OMNICHANNEL RETAILING AND HAPPY PHYGITAL EXPERIENCES
- FASHION FLAGSHIPS AS A HAPPY THIRD SPACE
- HYPERREALISM AND HAPPINESS: DIGITAL FLAGSHIPS
- CONCLUSION
- REFERENCES
- Section 4: Online Marketing
- Chapter 10: Understanding On-Line Fashion Buying Behavior on Impulse
- ABSTRACT
- INTRODUCTION
- DEFINITIONS AND PREVIOUS RESEARCH
- THE YOUNG FASHION CONSUMER ONLINE
- SOLUTIONS AND RECOMMENDATIONS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- KEY TERMS AND DEFINITIONS
- Chapter 11: The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention
- ABSTRACT
- INTRODUCTION
- THEORETICAL DISCUSSION
- METHODOLOGY
- FINDINGS & ANALYSIS
- HYPOTHESES TESTING
- DISCUSSION
- MANAGERIAL IMPLICATIONS
- CONCLUSION
- REFERENCES
- APPENDIX
- Chapter 12: Cross-Cultural Study of Online User Behavior in Fashion E-Commerce
- ABSTRACT
- INTRODUCTION
- CROSS-CULTURAL APPROACHES IN USER EXPERIENCE RESEARCH
- METHOD
- FINDINGS AND DISCUSSION
- CONCLUSION
- LIMITATIONS AND FUTURE RESEARCH
- REFERENCES
- Chapter 13: Let It Go
- ABSTRACT
- INTRODUCTION: USER-GENERATED CONTENT AND THE NEW DIGITAL REVOLUTION
- UGC: CONCEPT, DEFINITIONS, AND SCHOLARSHIP
- UGC AND CONSUMER EMPOWERMENT
- METHODOLOGY
- FINDINGS ANALYSIS AND DISCUSSION
- MANAGERIAL IMPLICATIONS
- CONCLUSION
- FUTURE RESEARCH DIRECTIONS
- REFERENCES
- Chapter 14: The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention
- ABSTRACT
- INTRODUCTION
- THEORETICAL FOUNDATION
- METHODOLOGY
- QUANTITATIVE ANALYSES AND RESULTS
- DISCUSSION
- MANAGERIAL IMPLICATIONS
- FUTURE RESEARCH DIRECTIONS
- CONCLUSION
- REFERENCES
- Chapter 15: Size Recommendations in Online Fashion Retail
- ABSTRACT
- INTRODUCTION
- CONCLUSION
- REFERENCES
- Chapter 16: Fashion Fusion in Kazakhstan
- ABSTRACT
- INTRODUCTION
- SOCIETAL CONTEXTS
- GARMENTS
- MATERIALS
- TECHNIQUES
- MEANINGS
- CONTEMPORARY FASHION IN KAZAKHSTAN
- CONCLUSION
- REFERENCES
- Compilation of References
- About the Contributors
