Using examples from both scrappy startups and long-term innovators such as IBM, 3M, Apple, and Google, this book explains how corporate culture, leadership style, strategy, incentives, and management systems can be structured to encourage breakthroughs.

Table of Contents

• Preface
• 1 WHAT IS THE INNOVATION PARADOX?
• Incremental and Breakthrough Innovation
• Top-Down and Bottom-Up Innovation
• Managing for Strategic Discoveries
• The Startup Corporation
• The Truth about the Innovation Paradox
• 2 THE BENEFITS AND LIMITS OF THE BUSINESS UNIT
• The Benefits of Business Units
• The Limits of Business Units
• Business Units, Functional Structure, and Breakthrough Innovation
• 3 THE SUCCESS OF STARTUPS
• Copy and Combine from Others
• Learn as Quickly and as Cheaply as Possible
• Manage Risk Effectively
• Govern Transparently
• Execute
• Learning from the Activities of Startup Innovation
• Learning from the Creation of Science
• 4 THE STARTUP CORPORATION THE NEW KID ON THE BLOCK
• Beyond the Success of Startups
• Adopting the Strengths of Startups
• Stage One: Inspire
• Stage Two: Attract
• Stage Three: Combine
• Stage Four: Learn
• Stage Five: Leverage
• Stage Six: Integrate
• 5 IMPLEMENTING THE STARTUP CORPORATION
• Solutions for Inspiring
• Solutions for Attracting
• Solutions for Combining
• Solutions for Learning
• Solutions for Leveraging
• Solutions for Integrating
• 6 OVERCOMING THE INNOVATION PARADOX DESIGNING THE STARTUP CORPORATION
• Managing Breakthrough Innovation Projects
• Inspiring the Startup Corporation
• Attracting Ideas into the Startup Corporation
• Combining the Pieces of the Startup Corporation
• Learning for Strategic Discoveries
• Leveraging Strategic Discoveries
• Integrating Strategic Discoveries
• 7 INNOVATIVE CULTURES
• Changing an Organization's Culture
• Employee Abilities
• Supporting Innovation Activities
• Goals and Evaluation
• Role Models and Structures
• Resources, Culture, and Innovation
• 8 LEADING FOR BREAKTHROUGH INNOVATION
• The Innovation Strategist
• The Innovation Sponsor
• The Innovation Architect
• The Innovation Evangelist
• Personal Characteristics of Innovative Leaders
• 9 HARD FOUNDATIONS STRATEGY, INCENTIVES, AND MANAGEMENT SYSTEMS
• Strategy for Breakthrough Innovation
• Incentives for Breakthrough Innovation
• Management Systems for Breakthrough Innovation
• 10 WRAPPING UP
• About the Authors