Winter Sport Tourism

Editor/Author Hudson, Simon and Hudson, Louise
Publication Year: 2015
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-91-015841-8
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 91
Book Status: Available
Table of Contents

Covers the changes taking place in the ski industry and the impact of technology, climate change and contemporary issues.

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Table of Contents

  • Acknowledgements
  • Preface
  • About the authors
  • 1 Winter Sport Tourism: An Overview
  • Spotlight: Charlie Locke, Multi-tasking ski entrepreneur
  • An introduction to winter sport tourism
  • The evolution of winter sport tourism
  • Profile: Patrick Bruchez, Alpine authenticity at the Hotel de Verbier
  • Winter sport tourism today
  • Case study: Winter sports, part of the ‘China Dream’
  • 2 The Winter Sport Tourism Product
  • Spotlight: Ian Hunter, Working in a winter wonderland
  • Winter sport activities
  • Winter sport resorts
  • Profile: The wonders of winter zip-lining
  • Indoor ski resorts
  • Clothing and equipment
  • Case study: The difficult birth of an all-season destination - Sochi, Russia
  • 3 Understanding the Consumer
  • Spotlight: X-Games takes X-treme sports to X-citing new level
  • Profiling consumers
  • Motivations
  • Profile: Gstaad: Marketing to millennials
  • Constraints
  • Case study: Freeski female style
  • 4 Design and Planning for Winter Sport Resorts
  • Spotlight: Paul Mathews, World's greatest ski resort designer
  • Design and planning
  • Profile: Creating America's biggest ski area
  • Dealing with seasonality
  • Case study: From humble to hedonistic -- the gentrification of Andermatt
  • 5 Management and Operations
  • Spotlight: The quintessential ski couple
  • On-mountain operations
  • Profile: Portable ski instructor
  • Off-mountain operations
  • Case study: Powder and property investment in Japan
  • 6 Marketing and Intermediaries
  • Spotlight: New Mexico True
  • Marketing communications
  • Branding
  • Advertising
  • Direct marketing
  • Profile: Snow Crystal
  • Intermediaries
  • Alliances
  • Case study: Year round dream skiing
  • 7 The Importance of Public Relations and Earned Media
  • Spotlight: Susie English - Perfect PR
  • Introduction to public relations
  • Public relations techniques
  • Profile: John Brice, Combining PR with R'n’R
  • Measuring the impact of public relations efforts
  • Case study: 007 puts the spotlight on Sölden, Austria
  • 8 The Impact of Technology on Winter Sport Tourism
  • Spotlight: Powder Matt, Social media maven
  • The impact of technology on marketing communications
  • The new consumer decision journey
  • Social media tools employed by winter sports marketers
  • Profile: Joe Nevin - From Apple to Aspen
  • The new mobile lifestyle
  • The impact of technology on operations
  • The impact of technology on clothing and equipment
  • Case study: Technology woven into the DNA at Vail Resorts
  • 9 The Role of Events for Winter Sport Tourism
  • Spotlight: Skiing African-American style
  • The growth of events
  • Types of events
  • Profile: Crashed Ice
  • Planning and operating events
  • Marketing events
  • Leveraging events
  • Case study: Planning the South Korea 2018 Winter Olympics
  • 10 The Economic, Social and Environmental Impacts
  • Spotlight: Dave Butler - A heli of a job
  • Impacts of winter sport tourism
  • Economic impacts
  • Social impacts
  • Profile: Keeping Whistler wild
  • Environmental impacts
  • The impact of climate change on winter sport tourism
  • Case study: Recycling snow ‘Down Under’
  • 11 Developing a Service Culture
  • Spotlight: Andrew Dunn, From bacon to beluga
  • Why service excellence is so critical
  • Creating a service culture
  • Profile: Customer service ‘Kiwi-style’
  • Managing services promises
  • Service recovery
  • Case study: Customer-centric service at Steamboat Springs
  • 12 The Future of the Winter Sport Tourism Industry
  • Spotlight: Tina Maze places Slovenia in the limelight
  • The future for the ski industry
  • Profile: From fear to fearlessness - Adaptive skiing
  • Ten consumer trends influencing winter sport tourism
  • Case study: The Locke ladies