Strategy for Tourism
Strategy for Tourism
Editor/Author
Tribe, John
Publication Year: 2016
Publisher: Goodfellow Publishers
Single-User Purchase Price:
$56.00

Unlimited-User Purchase Price:
$84.00
ISBN: 978-1-91-015863-0
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count:
54
Book Status: Available
Table of Contents
Fully revised and updated, this bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry.
This book is found in the following Credo Collections:
Table of Contents
- About the author
- Part I: Strategic Purpose
- Preface
- 1 Introduction to Strategy
- Introduction
- The meaning of strategy
- The process of strategy
- The importance of strategy
- Contexts and uses of strategy in tourism
- Competing approaches to strategy
- 2 Mission and Purpose
- Introduction
- Vision, missions and objectives
- Types of mission
- Mission types and mission agenda
- Mission and reality
- Governance
- Social responsibility
- Stakeholders and stakeholder power
- 3 Culture and Strategy
- Introduction
- Culture
- Organisational culture
- Part II: Strategic Analysis 67
- Preface
- 4 The External Environment: PEST
- Introduction
- The political environment
- The economic environment
- The socio-cultural environment
- The technological environment
- PEST analysis
- 5 The External Environment: Competition
- Introduction
- Industries, markets and strategic groups
- Porter's five forces analysis
- Competitor analysis
- Destination competitiveness
- 6 The Internal Environment
- Introduction
- Resources and competences
- Performance monitoring and control
- Comparative analysis
- Evaluation of products
- SWOT analysis
- Part III: Strategic Choice
- Preface
- 7 Strategic Options
- Introduction
- Porter's generic strategies
- Porter adapted
- Elasticity and margins
- Sustaining competitive advantage
- Game theory
- 8 Strategic Directions and Methods
- Introduction
- Directions
- Methods: growth
- Methods: innovation
- 9 Strategic Evaluation
- Introduction
- Suitability
- Acceptability
- Feasibility
- Choosing between options
- Part IV: Strategic Implementation
- Preface
- 10 Organising and Resourcing
- Introduction
- Resource planning
- Design of organisational structure
- 11 Managing and Monitoring
- Introduction
- Management of change
- Control mechanisms
- Effective implementation
- 12 Strategy in Action
- Introduction
- Preparation of a strategy
- Strategists
- Gender and strategy
- Strategy review
- Turnaround strategies
- Crisis management strategies
- Concluding remarks