Fully revised and updated, this bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry.

Table of Contents

• About the author
• Part I: Strategic Purpose
• Preface
• 1 Introduction to Strategy
• Introduction
• The meaning of strategy
• The process of strategy
• The importance of strategy
• Contexts and uses of strategy in tourism
• Competing approaches to strategy
• 2 Mission and Purpose
• Introduction
• Vision, missions and objectives
• Types of mission
• Mission types and mission agenda
• Mission and reality
• Governance
• Social responsibility
• Stakeholders and stakeholder power
• 3 Culture and Strategy
• Introduction
• Culture
• Organisational culture
• Part II: Strategic Analysis 67
• Preface
• 4 The External Environment: PEST
• Introduction
• The political environment
• The economic environment
• The socio-cultural environment
• The technological environment
• PEST analysis
• 5 The External Environment: Competition
• Introduction
• Industries, markets and strategic groups
• Porter's five forces analysis
• Competitor analysis
• Destination competitiveness
• 6 The Internal Environment
• Introduction
• Resources and competences
• Performance monitoring and control
• Comparative analysis
• Evaluation of products
• SWOT analysis
• Part III: Strategic Choice
• Preface
• 7 Strategic Options
• Introduction
• Porter's generic strategies
• Porter adapted
• Elasticity and margins
• Sustaining competitive advantage
• Game theory
• 8 Strategic Directions and Methods
• Introduction
• Directions
• Methods: growth
• Methods: innovation
• 9 Strategic Evaluation
• Introduction
• Suitability
• Acceptability
• Feasibility
• Choosing between options
• Part IV: Strategic Implementation
• Preface
• 10 Organising and Resourcing
• Introduction
• Resource planning
• Design of organisational structure
• 11 Managing and Monitoring
• Introduction
• Management of change
• Control mechanisms
• Effective implementation
• 12 Strategy in Action
• Introduction
• Preparation of a strategy
• Strategists
• Gender and strategy
• Strategy review
• Turnaround strategies
• Crisis management strategies
• Concluding remarks