Technology and Events

Editor/Author Martin, Vanessa and Cazarre, Luiz
Publication Year: 2016
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-91-015826-5
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 107
Book Status: Available
Table of Contents

Explores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing.

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This book is found in the following Credo Collections:

Table of Contents

  • Figures and Tables
  • Foreword
  • Preface
  • Section I: Concepts: Understanding Events and Technology
  • Preface
  • 1 Understanding Events
  • What is an event?
  • Events and corporate strategy
  • The importance of communication technology
  • Hybrid events
  • 2 Communication Technology and Events
  • What is technology?
  • The growing importance of mobile phones and tablets for events
  • How technology can help your event
  • The main social media and your event
  • Important resources and references
  • Interactivity on the site
  • Gamification
  • Where to start
  • Section II: How to Choose and Apply Technology to Your Events
  • Preface
  • 3 Planning and Organizing an Event
  • Mobile event app
  • Everything can be measured!!
  • Event project design
  • Strategy and focus
  • Digital strategic planning for events
  • Monitoring and content strategy
  • 4 Execution
  • Networking and event engagement
  • Event apps
  • Monitoring social media: importance and uses
  • Speakers
  • Communication and publicity
  • On-site check-in, control access and payments
  • Section III: The event
  • Preface
  • 5 Participants, Sponsors and Clients
  • Consumer behaviour
  • The Millennial generation
  • The influence of social media
  • Crowdshaping and customization
  • Engagement and feedback
  • Mobile marketing
  • Visual Web
  • ROI, ROE, and sponsorship
  • 6 Promotion and Dissemination
  • Effectiveness in dissemination and attracting sponsors
  • Content marketing and research
  • Marketing in social media
  • Mailing
  • Advertising
  • Viral
  • Section IV: Extending the Residual Effect of the Event
  • Preface
  • 7 Post-event or Another Pre-event?
  • Measurement is on the rise
  • Apps extend the residual effect of the event
  • Continued engagement
  • 8 What's next?
  • Participants increasingly visual and moved by emotion
  • Micro vs. macro networking
  • Second screen, iBeacons, wearables and IoT
  • Apps
  • Sustainability
  • Hybrid events: a new generation of events
  • Sponsorship and online advertisement
  • Others, but not less important