This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and an abundance of other helpful and valuable information.

Table of Contents

• Foreword
• Preface
• Acknowledgments
• About the Authors
• Introduction
• Part I: The Traditions and Trajectory of Meeting and Event Technology
• Chapter 1 The History of Meeting and Event Technology
• Chapter 2 Using the Right Technology for the Right Purpose
• Chapter 3 Meeting and Event Search Engine Optimization
• Chapter 4 Venue and Suppliers Search Engine Technology
• Part II: Meeting and Event Technology for Design, Planning, and Evaluation
• Chapter 5 Meeting and Event Design Technology
• Chapter 6 Meeting and Event Administration Technology Solutions (Intranet and Other Internal Solutions)
• Chapter 7 Virtual Meetings and Events
• Chapter 8 Evaluation of Meeting and Event Technology
• Part III: Successful Marketing of Meetings and Events through Technology
• Chapter 9 Marketing with Wikis, Websites, Blogs, and Podcasts
• Chapter 10 Meeting and Event Social Media and Network Technology Solutions
• Chapter 11 Mobile Applications for Meeting and Event Marketing
• Chapter 12 Guest-Generated Content
• Chapter 13 Registration and Transaction Systems
• Chapter 14 Crowdsourcing for Events
• Part IV: The Future of Meeting and Event Technology: Case Studies and Additional Resources
• Chapter 15 Futuristic Tech Trends That Will Influence Our Events
• Meeting and Event Technology Case Studies
• CASE #1: CRASHING WI-FI AT FIRST PAPERLESS MEETING
• CASE #2: FAILURE OF ELECTRONIC TICKETING SYSTEM
• CASE #3: DELAYED ELECTRONIC TICKET DELIVERY
• CASE #4: SECURITY FAILURE OF PERSONAL ELECTRONIC DATA
• CASE #5: NEGATIVE ELECTRONIC FEEDBACK ON YOUR MEETING VENUE
• CASE #6: LIVE EVENT IDEAS WORTH TRANSLATING
• CASE #7: WHEN EVENT TECHNOLOGY EXPECTATIONS ARE HIGHER
• CASE #8: LIVE EVENT COVERAGE ON SOCIAL MEDIA
• CASE #9: WHEN TECHNOLOGY ALLOWS YOU TO BE PERFECT
• CASE #10: BAD COMMENTS ON A BIG SCREEN
• CASE #11: LIVE NATION SPECIAL EVENTS
• CASE #12: EVENT SALES DURING A CONVENTION HOTEL RENOVATION PROJECT
• CASE #13: WHEN VM TECHNOLOGY ALLOWS YOU TO PLAN COST-EFFECTIVE AND HIGH-IMPACT SPEAKER SESSIONS
• CASE #14: LIVE EVENT MOBILE ON-SITE ATTENDEE ENGAGEMENT