The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.

Table of Contents

• Volume 1
• List of Entries
• Reader's Guide
• About the Editor
• Contributors
• Introduction
• A
• Accountability
• Accreditation and Certification
• Action and Performance
• Activist Campaigns
• Actor-Network Theory
• Ad Hominem Argument
• Advertising
• Africa, Corporate Reputation in
• Agency Theory
• Agenda-Building Theory
• Agenda-Setting Theory
• Alignment Between Identity and Reputation
• Anonymity and Privacy
• Anticipatory Impression Management
• Apologia Theory
• Asia, Corporate Reputation in
• At-Risk Populations
• Attitudes
• Attribution Theory
• Audiences
• Authenticity
• Autocommunication Theory
• B
• Balance Theory
• Benchmarking
• Best Practices
• Big Fish in Little Ponds
• Branch Identity
• Brand
• Brand Bully
• Brand Co-Creation Model
• Brand Communities
• Brand Journalism
• Brand Orientation
• Brandjacking
• Business History
• Business Journalism
• C
• Capability Reputation
• Case Studies
• Categories
• Cause-Related Marketing
• CEO Celebrity
• Channels
• Chaos Theory
• Character Assassination
• Co-Creation Theory
• Codes of Conduct
• Cognitive Dissonance
• Coherence
• Collective Intentionality
• Commercial and Political Speech
• Communication Management
• Communication Strategy
• Communicatively Constituted Organization Theory
• Complex Adaptive Systems
• Complexity Theory
• Conflict Management
• Conformity and Differentiation
• Constituents
• Content Analysis
• Co-Orientation Theory
• Corporate Advocacy
• Corporate Agenda Setting
• Corporate Apologies
• Corporate Associations
• Corporate Communication
• Corporate Communication Axioms
• Corporate Communication Law
• Corporate Communication Policies
• Corporate Diplomacy
• Corporate Governance
• Corporate History
• Corporate Identity
• Corporate Political Activity
• Corporate Political Reputation
• Corporate Public Figures
• Corporate Social Irresponsibility
• Corporate Social Performance
• Corporate Social Responsibility
• Corporate Social Responsibility, Communication of
• Corporate Social Responsibility, Company-Sponsored Events
• Corporate Sponsorships
• Corruption
• Country-of-Origin Effects
• Credit Rating
• Credit Reporting
• Crisis
• Crisis Response Strategies
• Critical Theory
• Cross-Sector Partnerships
• Curation
• D
• Defamation
• Deviance, Organizational
• Deviations
• Disclosure
• Distorted Images
• E
• Edelman Trust Barometer
• Elaboration Likelihood Model of Persuasion
• Endorsements
• Engagement
• Environmental Performance
• Ethical Business Practice
• Ethics of Reputation Management
• Ethos
• Europe, Corporate Reputation in
• Excellence Theory
• Executive Leadership
• Expectancy Violations Theory
• Expectation Management
• Expertise
• F
• Facework
• Familiarity
• Feedback
• Field Theory
• Financial Intermediaries
• Financial Performance
• Financial Restatements
• Firm Celebrity
• First Amendment
• Framing Theory
• G
• Guilt by Association
• Guru Theory
• H
• Halo Effect
• Hypocrisy
• I
• Image Repair Theory
• Impression Management Theory
• Indicators of Reputation
• Information Intermediaries
• Information Processing
• Innovation
• Institutional Theory
• Integrated Marketing Communications
• Interpersonal Communication
• Issue Ownership Theory
• Issues Management
• J
• Journalism
• Justice
• K
• Key Messages
• L
• Latin America, Corporate Reputation in
• Leadership's Role in Reputation
• Legacy Organizational Identity
• Legal Sanctions
• Legitimacy
• Libel
• Litigation
• M
• Management, Corporate Reputation
• Management Fashion Theory
• Marketing
• Markets
• Meaning
• Media
• Media Dependency Theory
• Media Effects Theory
• Media Law
• Media Relations
• Media Reputation
• Mediatization
• Message Design
• Message Integrity
• Messages
• Middle East, Corporate Reputation in
• Mindful Learning
• Moments of Truth
• Multiple Reputations
• N
• Names
• Naming and Shaming
• Network Analysis
• Network Theory
• Neuroscience
• News Media
• Noise
• Nonmarket Strategy
• North America, Corporate Reputation in
• Volume 2
• O
• Objectives
• Organization Development
• Organizational and Corporate Image
• Organizational Character
• Organizational Culture
• Organizational Demographics
• Organizational Deviance
• Organizational DNA
• Organizational Dysfunction
• Organizational Effectiveness
• Organizational Health
• Organizational Identification
• Organizational Identity
• Organizational Integrity
• Organizational Learning
• Organizational Listening
• Organizational Performance
• Organizational Renewal
• Organizational Trust
• Organizational Wrongdoing
• Organization-Public Relationships
• P
• Paradoxes in Reputation Management
• Partnerships and Alliances
• Political Positioning
• Polling
• Postcolonial Theory
• Postmodern Theory
• Prestige
• Product Performance
• Product Recalls and Public Safety
• Prominence
• Public Esteem
• Public Opinion
• Public Relations
• Public Sector Reputation
• Publicity, Paradox of
• Publics
• R
• Ratings
• Reasoned Action Theory
• Rebranding
• Reciprocity
• Regulatory Agencies
• Reputation, Dimensions of
• Reputation Capital
• Reputation Cascades
• Reputation Change
• Reputation Change Management
• Reputation Continuity
• Reputation Council
• Reputation Crisis
• Reputation Formation
• Reputation Gaps
• Reputation Management
• Reputation Management, Role of Communication in
• Reputation Management Problems
• Reputation Monitoring
• Reputation Orientation
• Reputation Rankings
• Reputation Renting
• Reputation Repair
• Reputation Risk
• Reputational Bliss
• Reputational Commons
• Reputational Criteria
• Reputational Discounting
• Reputational Dynamics
• Reputational Penalties
• Reputational Spillovers
• Reputational Stickiness
• Research Methodology in Corporate Reputation
• Research Methods in Corporate Reputation
• Resilience
• Resource-Based Theory of the Firm
• Return on Investment
• Revisionist History
• Rhetorical Profiling
• Rhetorical Theory
• Rumor and Gossip
• S
• Scales for Measuring Corporate Reputation
• Semantic Network Analysis
• Sensemaking Theory
• Signal Theory
• Simulacra and Simulations
• Situational Crisis Communication Theory
• Slander
• Small- to Medium-Sized Enterprises
• Social Accounting
• Social Capital Theory
• Social Cognition Theory
• Social Construction of Reality
• Social Exchange Theory
• Social Judgment Theory
• Social License to Operate
• Social Media
• Social Theory
• Source Credibility
• Spiral of Silence Theory
• Spokesperson
• Stakeholder Media
• Stakeholder Orientation
• Stakeholder Theory
• Stakeholders
• Startups, Corporate Reputation of
• Status
• Stereotypes
• Stigma
• Storytelling
• Strategic Alignment
• Strategic Aspirations
• Strategic Inaction
• Strategic Silence
• Strategy
• Symbiotic Sustainability Model
• Systems Theory
• T
• Theories of Corporate Reputation
• Theory of Planned Behavior
• Third-Party Endorsements
• Thought Leadership
• Timing
• Transparency
• U
• Uncertainty Reduction Theory
• United Nations Global Compact
• Upper Echelon Theory
• Use of Social Media in Crisis Situations
• Users
• V
• Valorization
• Value
• Velcro Effect
• Venture Capital Reputation
• Visual Identity
• VT4 Framework of Organizational Media Salience
• W
• Web Analytics
• Whistleblowing
• Whuffie
• Word of Mouth
• Workplace Performance
• Appendix A: History of Corporate Reputation
• Appendix B: Resource Guide
• Appendix C: Most Cited Articles on Corporate Reputation by Academic Discipline
• Appendix D: Mapping the Phenomenon of Reputation
• Appendix E: Key References