Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.

Table of Contents

• Introduction
• Sunday: Determine your brand focus
• Monday: Define your brand strategy
• Tuesday: Express your brand through its identity
• Wednesday: Evolve your brand culture
• Thursday: Build your employer brand
• Friday: The importance of design
• Saturday: Sustaining the brand
• 7 × 7
• Answers