Editors: Hitchens, Paul and Hitchens, Julia
Publication Year: 2016
Publisher: Hodder & Stoughton
Price: Core Collection Only
ISBN: 978-1-47-362755-0
Category: Business, Finance & Economics - Business
Image Count:
16
Book Status: Available
Table of Contents
Brand Management In A Week is a simple and straightforward guide to building a strong brand, giving you everything you really need to know in just seven short chapters. From the conceptual and planning stage through to implementation and sustainability, you'll find tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape.