In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.

Table of Contents

• Acknowledgments
• Introduction: What Store Design Can Do for You
• Chapter 1 Store Layout: Understanding and Influencing How Shoppers Navigate Your Store
• Chapter 2 Where Am I? Helping Shopper Orientation in Your Store
• Chapter 3 Store Design Factors: Looking Good from Store Front to Store Back
• Chapter 4 Visual Merchandising: Capturing Customer Attention
• Chapter 5 Store Atmosphere: Communicating Using the Senses
• Chapter 6 Experiential Store Design: Make Shopping Memorable and Fun
• Chapter 7 A Cookbook for Best Store Design: Seven Recipes
• References
• Illustration Credits