Viral Marketing and Social Networks

Editor/Author Petrescu, Maria
Publication Year: 2014
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: $97.50
ISBN: 978-1-60-649812-5
Category: Technology & Engineering - Technology
Book Status: Available
Table of Contents

The author provides a viral marketing toolkit--exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns.

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Table of Contents

  • Preface
  • Acknowledgments
  • Chapter 1 Viral Marketing
  • Chapter 2 The Social Network
  • Chapter 3 Viral Marketing Media
  • Chapter 4 Viral Marketing Characteristics and Tools
  • Chapter 5 Viral Advertising
  • Chapter 6 Hybrid Marketing
  • Chapter 7 Releasing the Virus
  • Chapter 8 Results and Evaluation
  • Chapter 9 Negative Viral Campaigns
  • Chapter 10 Conclusions
  • References