Publication Year: 2014
Publisher: Business Expert Press
Single-User Purchase Price:
Unlimited-User Purchase Price: $97.50
Category: Technology & Engineering - Technology
Book Status: Available
Table of Contents
The author provides a viral marketing toolkit--exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies' viral campaigns.