This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

Table of Contents

• Preface
• Part 1: Where Are You Now?
• Chapter 1 Introduction to Entrepreneurial Strategic Management
• Chapter 2 Foundation for the Entrepreneurial Model
• Part 2: Where Do You Want to Go?
• Chapter 3 Business Conditions: The Way Ahead
• Chapter 4 The Ever Changing Customer and Strategic Planning
• Chapter 5 Creating Strategies in the Innovation Quad
• Chapter 6 Product Line Strategies
• Chapter 7 Brand Strategies
• Chapter 8 Cost-Price Leadership Quad
• Part 3: How Will You Get There?
• Chapter 9 Strategic Management in Four Quads and Resources
• Chapter 10 Putting the Entrepreneur Into the Strategy: The People in Your Organization
• References
• Appendix