Editor/Author
Mishra, Karen and Garris, Molly
Publication Year: 2014
Publisher: Business Expert Press
Single-User Purchase Price:
$65.00
Unlimited-User Purchase Price:
$97.50
ISBN: 978-1-60-649840-8
Category: Business, Finance & Economics - Marketing
Image Count:
70
Book Status: Available
Table of Contents
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry.