This book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).

Table of Contents

• Introduction
• 100 Ideas that Changed Graphic Design
• No.1 THE BOOK
• No.2 BODY TYPE
• No.3 RUB-ON DESIGNS
• No.4 RAYS
• No.5 PASTICHE
• No.6 POINTING FINGERS
• No.7 VANITAS
• No.8 CLENCHED FISTS
• No.9 MONUMENTAL IMAGES
• No.10 FEMALE ARCHETYPES
• No 11 COLOR BLOCKS
• No.12 ORNAMENTATION
• No.13 DECORATIVE LOGOTYPES
• No.14 NAIVE MASCOTS
• No.15 ENTREPRENEURSHIP
• No.16 METAPHORIC LETTERING
• No.17 SWASHES ON CAPS
• No.18 TEXTS AS IMAGES
• No.19 VISUAL PUNS
• No.20 THE SQUARE FORMAT
• No.21 PRIMITIVE FIGURATION
• No.22 PROPAGANDA
• No.23 THE OBJECT POSTER
• No.24 PAPER CUTOUTS
• No.25 MANIFESTOS
• No.26 GRAPHIC DESIGN MAGAZINES
• No.27 BOTANICAL GEOMETRY
• No.28 CALLIGRAMS
• No.29 LOUD TYPOGRAPHY
• No.30 ASYMMETRIC TYPOGRAPHY
• No.31 RED WITH BLACK
• No.32 SUPERGRAPHICS
• No.33 SUPREME GEOMETRY
• No.34 FUNNY FACES
• No.35 EXPRESSION OF SPEED
• No.36 CORPORATE IDENTITY
• No.37 DUST JACKETS
• No.38 FOUND TYPOGRAPHY
• No.39 RANSOM NOTES
• No.40 DESIGN HANDBOOKS
• No.41 AVANT-GARDE ZINES
• No.42 COLLAGES
• No.43 RIDDLES AND REBUSES
• No.44 PHOTOMONTAGE
• No.45 PICTOGRAMS
• No.46 FLOATING HEADS
• No.47 ABSTRACTION
• No.48 TRIANGULATION
• No.49 EXTREME CLOSE-UPS
• No.50 THE PROVOCATIVE GESTURE
• No.51 MOTION GRAPHICS
• No.52 NIGHT SPECTACULARS
• No.53 SHADOW PLAY
• No.54 GOOD DESIGN
• No.55 FORCED OBSOLESCENCE
• No.56 VIBRATING COLOR
• No.57 STRIPS AND PANELS
• No.58 FRAME BY FRAME
• No.59 PERFECT RECTANGLES
• No.60 ABSTRACT GRAPHS
• No.61 DYNAMIC DIAGONALS
• No.62 STENCIL TYPE
• No.63 COMIC LETTERING
• No.64 PARODY
• No.65 SUSTAINABLE PACKAGING
• No.66 PUBLIC SERVICE CAMPAIGNS
• No.67 BRANDING CAMPAIGNS
• No.68 LAYERING AND OVERPRINTING
• No.69 DESIGN THINKING
• No.70 THE GRID
• No.71 BRAND NARRATIVES
• No.72 WHITE SPACE
• No.73 LESS IS MORE
• No.74 MONOALPHABETS
• No.75 FILM TITLE SEQUENCES
• No.76 BIG BOOK LOOK
• No.77 NOSTALGIA
• No.78 ILLEGIBILITY
• No.79 SCAN LINES
• No.80 TEEN MAGAZINES
• No.81 CULTURE JAMMING
• No.82 HIGH CONTRAST
• No.83 PSYCHEDELIA
• No.84 SPLIT FOUNTAIN
• No.85 UNDERGROUND COMICS
• No.86 RECORD ALBUM COVERS
• No.87 STREET SLOGANS
• No.88 SEXUAL TABOO BUSTING
• No.89 SELF-PROMOTIONAL PUBLISHING
• No.90 TAGS
• No.91 UNIVERSAL PRICING CODE
• No.92 VERNACULAR
• No.93 FRENCH THEORY
• No.94 DO IT YOURSELF
• No.95 THE FINE PRINT
• No.96 MAGAZINE COVERLINES
• No.97 GUERRILLA ADVERTISING
• No.98 PIXELATION
• No.99 AMBIGRAMS
• No.100 DESIGNERS’ WEBSITES
• Glossary
• Further Reading
• Acknowledgments