Written by leading academic and industry experts actively engaged in revenue management, research and teaching, this is a new and original treatment of the whole field for students and professionals. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.

Table of Contents

• Boxes
• Figures
• Tables
• Preface
• Acknowledgements
• Introduction
• About the editors
• Part I Revenue Management Concepts and Techniques
• 1 The Emergence of Yield Management - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
• 2 The Components of Revenue Management - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
• 3 The Role of the Revenue Manager - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
• 4 The Revenue Manager's Approach - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
• 5 Setting up a Revenue Management System - Patrick Legohérel, Elisabeth Poutier and Alan Fyall
• Part II Revenue Management in Practice
• 6 Revenue Management for Fixing Quotas and Prices of Perishable Commodities under Uncertainty - SS Padhi
• 7 Revenue Management in China's Lodging Sector: Practices and Challenges - Larry Yu and Huimin Gu
• 8 Restaurant Revenue Management - Cindy Heo
• 9 Revenue Management at Heritage Visitor Attractions - Anna Leask
• 10 Theme Parks Revenue Management - Ady Milman and Kelly Kaak
• 11 Revenue Management in the Cruising Industry - David Selby
• 12 Revenue Management in Hotels and Airlines: A Critique - Paul Whitelaw
• 13 Car Rental Revenue Management - David Cretin and Emanuel Scuto
• 14 Revenue Management and Customer Relationship Management - Xuan (Lorna) Wang
• 15 Staff Empowerment and Revenue Management - Frederic Toitot
• 16 Risk Management as a Tool to Optimise Revenue during Black Swan Events - Kate Varini and Sarah Kamensky
• 17 Timeshare Revenue Management - Amy Gregory
• Conclusion