Principles and Practices of Bar and Beverage Management

Editor/Author Murphy, James
Publication Year: 2013
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-90-899938-2
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 73
Book Status: Available
Table of Contents

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.

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Table of Contents

  • Preface
  • Acknowledgements
  • 1 The Development of Bars
  • 1.1 Introduction
  • 1.2 A brief history of bars and alcoholic beverages
  • 1.3 Development of bars
  • 1.4 Modern Bar design, layout and location
  • 1.5 Ownership types - pubs and bars
  • 1.6 Legal aspects affecting beverage businesses
  • 1.7 The modern pub experience
  • 2 The Role of the Bartender
  • 2.1 Introduction
  • 2.2 Roles of the bartender
  • 2.3 Best practice procedures
  • 2.4 Job description
  • 2.5 Other beverage service personnel
  • 2.6 Cultural appreciation
  • 3 Bar and Service Equipment
  • 3.1 Introduction
  • 3.2 Bar area - large equipment
  • 3.3 Bar area - small equipment and utensils
  • 3.4 Glassware
  • 3.5 Food service equipment
  • 4 Serving Alcoholic and Non-Alcoholic Beverages
  • 4.1 Beverage service procedures
  • 4.2 Responsible service of alcohol
  • 4.3 Beverage service and the law
  • 4.4 Alcohol's role in modern society
  • 4.5 Recommended safe levels of consumption
  • 4.6 The body and alcohol
  • 4.7 Management responsibilities in beverage staff training
  • 4.8 Preventing guest intoxication and identifying over-consumption
  • 4.9 Delaying or suspending service
  • 4.10 The hangover
  • 5 Serving Food
  • 5.1 Introduction
  • 5.2 Food service in bars
  • 5.3 Food menus
  • 5.4 Standardized recipes for food
  • 5.5 Customer satisfaction
  • 5.6 Food service procedures
  • 6 Customer Care in Bar Operations
  • 6.1 Introduction
  • 6.2 Customer care
  • 6.3 Making the difference
  • 6.4 Creating first impressions
  • 6.5 Customer care encounters
  • 6.6 Cultural diversity and intercultural awareness
  • 6.7 Understanding culture
  • 6.8 Intercultural communications
  • 6.9 Implementing an action plan for bars
  • 6.10 Cultural influences on food offerings
  • 7 Health, Safety and Security in the Bar
  • 7.1 Introduction
  • 7.2 Rationale for food safety
  • 7.3 The bar layout
  • 7.4 Steps critical to food safety and hygiene
  • 7.5 Personal hygiene
  • 7.5 Labelling of foods
  • 7.6 Health and Safety
  • 7.7 Identifying the hazards to reduce risks
  • 7.8 Conflict and violence in bars
  • 7.9 Principle areas to protect
  • 7.10 The role of hosts and private security in bars
  • 7.11 Insurance cover
  • 7.12 Cellar safety management
  • 7.13 Waste management
  • 7.14 Performing a waste audit
  • 7.15 Reduce and reuse-techniques for bars and restaurants
  • 7.16 Waste management programs (WMP) and energy saving innovations
  • 8 Handling Cash and Payments in Bars
  • 8.1 Introduction
  • 8.2 Payment systems used in the bar
  • 8.3 Procedures and controls for receiving payments in the bar
  • 8.4 Cash counting, floats and cash drawers
  • 8.5 Fraudulent and dishonest activities
  • 9 Sales and Marketing
  • 9.1 Introduction
  • 9.2 The changing marketplace for bars
  • 9.3 Marketing opportunities and strategies
  • 9.4 Positioning for competitive advantage
  • 9.5 The mix for your marketing strategy
  • 9.6 Sales in the bar
  • 9.7 Food costings
  • 9.8 Control and calculation of costs to achieve profit margins
  • 9.9 The mystery shopper
  • 9.10 Loyalty schemes
  • 9.11 Social media
  • 9.12 QR codes for marketing
  • 10 Beverage Control Systems
  • 10.1 Introduction
  • 10.2 Managing costs and revenue to make profits
  • 10.3 Policies for pricing
  • 10.4 Stock control
  • 10.5 Receiving, checking, storing and issuing controls
  • 10.6 System of bar books
  • 10.7 Cellar management
  • 10.8 Control of possible losses in the bar
  • 10.9 Controls for beverage production
  • 10.10 Point-of-sale systems for stock and beverage control
  • Appendices
  • Appendix I: I am your customer
  • Appendix II: Food safety training - supervision and instruction
  • Appendix III: The mystery shopper diagnostic auditing tool for bars
  • Appendix IV: Conversion tables for food and beverage control
  • Bibliography and Web resources
  • Augmented Bibliography
  • Web resources