Music, Markets and Consumption

Editor/Author O'Reilly, Daragh, Gretchen, Larsen and Kubacki, Krzysztof
Publication Year: 2013
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-90-899953-5
Category: Arts & Leisure - Music
Image Count: 3
Book Status: Available
Table of Contents

Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

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Table of Contents

  • List of abbreviations
  • Preface
  • Acknowledgements
  • Part I: Introduction
  • 1 Marketing and Music
  • What's so special about music?
  • Mainstream managerial marketing
  • Positioning and branding
  • Services marketing and music
  • The marketing mix
  • What is a ‘brand’?
  • Consumer studies
  • Structure of the book
  • 2 Shaping Forces
  • Economics of music
  • History of the music industry
  • The music industry now
  • Structure of the music industry
  • Making music, making money
  • Music policy
  • Music and technology
  • Part II: Production Perspectives
  • 3 Music as Product
  • Introduction
  • The music product
  • The nature and value of music
  • An emergent perspective on ‘music as product’
  • Exchange
  • Relationship with other products
  • 4 Musicians
  • Who is a musician?
  • Musicians: types and roles
  • Becoming a musician
  • Being a musician
  • Musical hierarchies and authenticity
  • Musical identities
  • Music groups
  • 5 Music Brands
  • Cultural branding
  • Art brands and music brands
  • Mainstream ideas of music branding
  • Music is different
  • Stakeholders in music projects
  • Musical artist brands
  • Musical group brands
  • Corporate brands in music
  • Celebrity and sponsorship
  • Different approaches to branding
  • Branding discourse and music
  • Independence and ideology
  • Genre and commerciality
  • 6 Socio-Cultural Music Branding
  • Cultural view of branding
  • Music as a social and cultural phenomenon
  • Brands as socially constructed
  • Brand discourse
  • Circuit of culture
  • Cultural circuit and cultural economy
  • Representation and text
  • Brands and texts
  • Writing and reading musical texts
  • The music production-consumption circuit
  • Layered musical and other texts
  • Part III: Consumption Perspectives
  • 7 Music Consumption
  • Consumers and consumption
  • Consuming music
  • Audiences
  • Fans
  • Collectors
  • 8 Music, Fans and Fandom
  • Historical background
  • Fans
  • Fans: behaviours and motivations
  • Fandom
  • Semiotic/material productivity of fans
  • 9 Music and Collectivity
  • Consumer culture
  • Musical culture and subculture
  • Brand communities
  • Consumer tribes
  • Music scenes
  • Part IV: Live Music
  • 10 Live Music and Festivals
  • Live music
  • Live music promotion
  • Music festivals
  • The significance of festivals
  • Sponsorship and music festivals
  • 11 Conclusion