Golf continues to represent the largest sports-related travel market valued at billions with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.

Table of Contents

• Preface
• Acknowledgements
• About the authors
• 1 An Introduction to Golf Tourism
• Introduction
• Defining golf tourism
• The evolution of golf tourism
• The size and impact of the market
• The key players
• 2 The Golf Tourist
• Profile of golf tourists worldwide
• Understanding golf tourists
• Trends in consumer behaviour influencing golf tourism
• 3 The Golf Tourism Product
• Golf tour operators
• Golf cruises
• Golf hotels and resorts
• Corporate golf
• Golf schools and instruction
• Golf attractions
• 4 Planning for Golf Tourism
• Introduction
• The planning process
• Golf course types
• Planning courses for golf tourism
• Design considerations and principles
• 5 The Management of Golf Tourism
• Introduction
• Management structure
• Revenue and expenses
• Maintenance and course management
• Programming
• Customer service
• Risk management
• 6 The Marketing of Golf Tourism
• Introduction
• The marketing plan
• Pricing
• Distribution
• 7 The Marketing of Golf Tourism: Marketing Communications
• Introduction
• Branding
• Advertising
• Sales promotions
• Public relations
• Direct marketing
• Personal selling
• Internet marketing
• 8 Golf Events
• Introduction
• Types of golf events
• Golf event spectators
• The hosting of golf events
• Promoting the event
• Operational issues
• The impact of golf events
• 9 The Impacts of Golf Tourism
• Introduction
• The economic impacts of golf tourism
• The environmental impacts of golf tourism
• The social impacts of golf tourism
• Social impact studies
• 10 The Future for Golf Tourism
• Introduction
• Internationalization and growth prospects
• Golf participation in the future
• Golf and the media
• Environmental issues