Strategic Event Creation

Editor/Author Sharples, Liz, Crowther, Philip and May, Daryl, et.al.
Publication Year: 2014
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-91-015808-1
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 22
Book Status: Available
Table of Contents

Strategic Event Creation is the contemporary text that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply making events work and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals

Share this

This book is found in the following Credo Collections:

Table of Contents

  • Figures
  • Tables
  • Contributing authors
  • Acknowledgements
  • Foreword - Donald Getz
  • Preface
  • Part I New Normal For Events
  • 1 Strategic Event Creation - Phil Crowther
  • 2 Stakeholder Centric Approach - James Bostock
  • Part II Outcome Obsessed
  • 3 Setting the Event Host Objectives: a framework for business value creation - Chiara Orefice
  • 4 The Attendee and the Audience: a strategic approach - Jonathan Moss
  • 5 Understanding Sponsors' and Partners' Motivations - Leah Donlan
  • 6 Community Outcomes - Gareth Roberts and David Strafford
  • Part III Purposeful Design
  • 7 Designing and Mapping Event Experiences - Colin Beard
  • 8 Creating the Eventscape - Jane Tattersall and Richard Cooper
  • 9 Food and Function - Liz Sharples
  • 10 Marketing Events: Three perspectives to support strategic event creation - Craig Hirst and Richard Tressider
  • 11 Realising a Legacy - Stewart Hilland
  • Part IV Reflective Approach
  • 12 Strategic Event Evaluation - Katrin Stefansdottir and Anjalina Pradhan
  • 13 Capturing the Learning - Daryl May and Lindsey May
  • Part V Strategic Persona
  • 14 Industry Insights - Phil Crowther
  • 15 Concluding Remarks and Future Gazing - Howard Lyons, Phil Crowther, Liz Sharples, Chiara Orefice, and Daryl May