Business: The Ultimate Resource offers practical and strategic advice for anyone doing business today. It is an essential desk reference for managers, MBA and business students and for small business owners worldwide.

Table of Contents

• Contributors
• User's Guide
• BEST PRACTICE
• People and Culture
• Management in the 21st Century - Tom Brown
• Action Learning - George Boulden
• Making Recognition and Rewards a “Whole-Person” Experience - R. Brayton Bowen
• Downsizing with Dignity - Alan Downs
• Managing Stress - Cary L. Cooper and Susan Cartwright
• Making Performance Appraisals a Win–win Experience - Patrick Forsyth
• Viewpoint - Fons Trompenaars
• Boosting Business Success through Diversity - Debbe Kennedy
• Making the Workplace Flex, Not Break - Ken Murrell
• Viewpoint - David MacLeod
• Finding and Keeping Top Talent - Philip Sadler
• Viewpoint - Christopher Locke
• Viewpoint - Christopher Bartlett
• Tackling Sexual Harassment in the Workplace - Anne Covey and Michael S. Morris
• Managing Intellectual Capital - Leif Edvinsson
• Viewpoint - John Mullins
• Culture Clashes - Tim Hindle
• Viewpoint - Philip Kotler
• Marketing Managing 1:1 Marketing - Drayton Bird
• On Writing as an Essential Business Skill - John Simmons
• How to Plan Marketing - Malcolm McDonald
• Marketing: The Importance of Being First - Al Ries and Laura Ries
• The New Marketing - Seth Godin
• Gaga to Guggenheim: Find the “Genius” in Your Business - Peter Fisk
• Creating Powerful Brands - Paul Stobart
• Managing the Customer - Merlin Stone and Liz Machtynger
• Viewpoint - Patty Seybold
• Viewpoint - B. Joseph Pine II
• On Value and Values: How a Blended Values Strategy Drives Sustainable Performance - Douglas K. Smith
• How to Get Lucky - Donald N. Sull
• Strategy and Competition
• Viewpoint - Charles Handy
• Viewpoint - C. K. Prahalad
• Strategy in Turbulent Times - Costas Markides
• Viewpoint - Paul Ormerod
• Organic Growth Versus Acquisition - Peter Bebb
• Why Mergers Fail and How to Prevent It - Susan Cartwright
• Maximizing a New Strategic Alliance - Peter Killing
• Viewpoint - Jean-Claude Larréché
• Outsourcing - Ronan McIvor
• The Supply Chain - Peter Day
• The Power of Identity - Wally Olins
• Switching Strategies - Louis Patler
• Corporate-level Strategy - David R. Sadtler
• Strategic Agility - John Wells
• Viewpoint - Vijay Govindarajan
• Toward a Total Global Strategy - George Yip
• Finance
• The Human Value of the Enterprise - Andrew Mayo
• Human Capital - Edward E. Gordon
• Return on Talent - Subir Chowdhury
• Building an Empowered and Adaptive Organization - Jeremy Hope, Peter Bunce, and Franz Röösli
• Creating Value through People - David H. Maister
• Allocating Corporate Capital Fairly - John L. Mariotti
• Intrapreneurial Warriors Versus Traditional Managers - Gifford Pinchot
• Why EVA Is the Best Measurement Tool for Creating Shareholder Value - Erik Stern
• Viewpoint - Michael Green
• IT/Information Management
• Enterprise Information Systems - Thomas H. Davenport
• Developing an Internet-era Mindset throughout the Organization - John Nirenberg
• Integrating Real and Virtual Strategies - David Stauffer
• The Business Web - Don Tapscott
• Making B2B Your New Operational Standard - Michael J. Cunningham
• Creating a Company Web Site That Delivers Real Value - Gerry McGovern
• Blogs and Business: What You Must Know - Andy Wibbels
• Intellectual Capital - Thomas A. Stewart
• Systems Project Management - Robert Buttrick
• Managing by Individual Objectives - Richard S. Handscombe
• The True Total Quality - Masaaki Imai
• Designing Corporate Systems for Success - Leslie L. Kossoff
• Working from the Outside In - Bill Jensen
• Lean Manufacturing - Daniel T. Jones
• Managing the Challenge of E-service - Chris Voss
• Structure
• The Critical Factors That Build or Break Teams - Meredith Belbin
• Retaining Employees - Sharon Jordan-Evans and Beverly Kaye
• Keeping Control in Nonhierarchical Organizations - Karin Klenke
• Viewpoint - Lynda Gratton
• Improving Company Performance with an Older Work Force - Beverly Goldberg
• Viewpoint - Tammy Erickson
• Viewpoint - Henry Stewart
• Managing in a 24/7 Organization - Thomas M. Koulopoulos
• Self-managed Teams: How They Succeed or Fail - Andrew Leigh and Michael Maynard
• Workers without Borders: Creating Bonds When Workers Have No Loyalty - Perry Pascarella
• Viewpoint - Francis Fukuyama
• Viewpoint - Andrew Kakabadse
• Leadership
• Reorganizing the Company Without Destroying It - Colin Price
• Viewpoint - Warren Bennis
• Viewpoint - Gary Hamel
• Emotional Intelligence and Leadership - Rick Lash
• Viewpoint - Tom Brown
• Viewpoint - John Kotter
• Developing the Next Generation of Leaders - Don Blohowiak
• Deciding Key Operational Questions - Mark Brown
• The One Thing You Need to Know - Marcus Buckingham
• Leadership - Peter de la Billière
• Viewpoint - Manfred Kets de Vries
• Viewpoint - Howard Gardner
• Viewpoint - Jim Collins
• Transcending the Glass Ceiling - Katherine Hammer
• Viewpoint - Kate Sweetman
• Corporate Social Responsibility and Governance
• Viewpoint - Henry Mintzberg Corporate Social
• Responsibility: Are You Giving Back or Just Giving Away? - Jim “Gus” Gustafson Ph. D.
• Corporate Responsibility: A Leadership Approach - Giles Gibbons
• CSR: More than PR, Pursuing Competitive Advantage in the Long Run - John Surdyk
• Business Ethics - Sue Newell
• Renewal and Growth
• Boardroom Roles - Adrian Cadbury
• X-engineering Success - James Champy
• Sustainability Management - John Elkington
• Change Management - Klaus Doppler
• Creating Strategic Excellence - Mike Freedman
• Creating an Entrepreneurial Mindset - Rita Gunther McGrath and Ian C. MacMillan
• Value Innovation: A Theory of Strategy - W. Chan Kim and Renée Mauborgne
• Core Versus Context: Managing Resources in a Downturn - Geoffrey A. Moore
• Snapping Managerial Inertia - Jeffrey Pfeffer and Robert I. Sutton
• The Future of Money - Bernard Lietaer
• Competitor Analysis: From Data to Insight - Liam Fahey
• Now! The Role of Urgency in Creating Positive Change - John Reh
• Scenario Planning - Gill Ringland
• Viewpoint - Bernd Schmitt
• The End of Growth: Why Does It Always End? What Can You Do About It? - Robert M. Tomasko
• Creating Corporate Creativity - Edward de Bono
• Managing Product Innovation Portfolios - Robert G. Cooper and Scott J. Edgett
• Viewpoint - Clayton M. Christensen
• Productivity
• Building Great Internal Partnerships - Chip R. Bell
• Raising the Bar: Setting Effective Targets - Matthew Budman
• New Yardsticks for Performance and Productivity in an E-world - Peter S. Cohan
• Making Loyalty Work - John Frazer-Robinson
• From Crisis Management to Crisis Leadership - Ian I. Mitroff
• Benchmarking - Paul Spenley
• Improving Corporate Profitability Through Accountability - Marc J. Epstein and Priscilla S. Wisner
• Organizational Learning and Performance - Jerry W. Gilley and Ann Gilley
• The Balanced Scorecard - Robert S. Kaplan and David P. Norton
• Setting Objectives for a Business - Allan A. Kennedy
• Viewpoint - Paul Hawken
• Profiting From Prices - Michael de Kare-Silver
• Viewpoint - Jim Kouzes
• Personal Effectiveness
• Preventing Your Work Problems from Causing You Stress - David Allen
• Brainstorming - Jules Goddard
• Urbane Renewal: Trusting Your Own Wisdom—A Competitive (and Satisfying) Advantage - Cliff Hakim
• Viewpoint - William Bridges
• Taking Charge of Your Career - Andrew Lambert
• Mentoring - Max Landsberg
• Coaching - Max Landsberg
• Response Ability—How Managers Stay Up When Times Are Down - Paul G. Stoltz
• Choosing the Best Training Curriculum for You - Daniel R. Tobin
• Developing Exceptional Problem-solving Skills - Christopher Hoenig
• How NLP Can Contribute to Best Management Practice - Joseph O'Connor
• ACTIONLISTS
• Getting the Best from Yourself
• Developing Presence
• Managing Perceptions
• Communicating Assertively in the Workplace
• Getting Your Message Across
• Prepare Presentations
• Delivering Presentations
• Presentations: Surviving Worst-case Scenarios
• Using Slides and Visuals in Your Presentation
• Boosting Your Message With Your Body Language
• Structuring and Writing Good Reports
• Integrating email with Other Forms of Communication
• Maintaining a Healthy Work–Life Balance
• Managing Your Time
• Delegating without Guilt
• Making Sound Decisions
• Solving Problems
• Negotiating with Confidence
• Coping in Difficult Negotiations
• Negotiating With People from Other Cultures
• Coping with Information Overload
• Managing Meetings Effectively
• Delivering Difficult or Bad News
• Breaking the News about Redundancy
• Getting the Best from Your Career
• Choosing the Right First Job
• Creating a Career Plan
• Entering an Entirely New Field
• Making the Decision to Take a Risky Career Move
• Knowing When It's Time to Move On
• Researching the Job Market
• Networking and Marketing Yourself
• Building an Awesome Contact List
• Using Social Networking
• Getting the Most from a Professional Career Consultant
• Finding and Working with Search Organizations
• Identifying Your Marketable Skills
• Revitalizing Your Résumé
• Writing Great emails
• Making an Impact in Interviews
• Handling Inappropriate Questions in an Interview
• Answering Tricky Interview Questions
• Preparing for Different Types of Interview
• Understanding Psychometric Tests: A Survivor's Guide
• Negotiating the Best Deal in Your New Job
• Moving Sideways: Benefiting from a Lateral Move
• Making Yourself Promotable
• Getting the Raise You Deserve
• Surviving the First Week in a New Job
• Career Change
• Coping with Job Burnout
• Managing Dual Career Dilemmas
• Returning to Work After a Career Break
• Managing Your Career in Turbulent Times
• Reapplying for Your Own Job
• Leaving with Style: Exiting with Dignity
• Handling Resignations—The Employer's Perspective
• Surviving Job Loss
• Reinventing Yourself
• Marketing Yourself in a Diminishing Market
• Using the Downturn to Up-skill
• Networking to Find Job Opportunities
• Creating and Balancing the Portfolio Career
• Managing Your Time Effectively in a Portfolio Career
• Freelancing: Setting Up As a Free Agent
• Establishing and Maintaining Your Home Office
• Working As Part of a Virtual Team
• Coping with a Nightmare Boss
• Working with Others
• Handling Office Politics
• Dealing with Bullying or Harassment
• Turning Around a Poor Hiring Decision
• Managing Skills Shortages
• Transforming Poor Performance
• Managing Unmotivated People
• Benefiting from NLP Techniques in the Workplace
• Developing Your Creativity
• Giving and Receiving Feedback Well
• Managing a Volunteer Workforce
• Understanding Nonverbal Communication
• Managing Others’ Creativity
• Developing Your People
• Succeeding As a New Manager
• Downshifting: Working Less and Enjoying It More
• Managing Upward: Making Your Boss Your Strongest Ally
• Preparing for Retirement Gracefully
• Small Business
• Assessing Your Entrepreneurial Profile: Do You Have What It Takes?
• Deciding Whether to Start a Business
• Profiling Your Target Market
• Understanding Business Models
• Evaluating an Existing Business
• Financing a New Business
• Preparing a Successful Business Plan
• Franchising Your Business
• Buying a Franchise
• Succession Planning
• Projects
• Understanding the Basics of Project Management
• Building a Cross-functional Team
• Working with a Project Sponsor and Stakeholders
• Planning, Scheduling, and Budgeting During a Project
• Marketing
• Improving Marketing Measurement
• Improving Communication with Resellers
• Planning an Advertising Campaign
• Preparing an Advertising Brief
• Measuring Advertising Performance
• Getting Better Results from Your Agency
• Improving Your Marketing Performance
• Selecting and Working with an Advertising Agency
• Setting Advertising Objectives
• Building One-to-one Relationships
• Building Partnership with Business Customers
• Getting Closer to Customers
• Enhancing the Contact Center Experience for Customers
• Exploring Intelligent Displays
• Closing the Gap between Lead Generation and Sales
• Profiting from a Business Ecosystem
• Communicating Customer Service
• Handling Customer Problems
• Handling Customer Inquiries
• Increasing Customer Lifetime Value
• Running a Customer Loyalty Program
• Building a Mailing List
• Creating Impressive Direct Mail Material
• Improving the Response to Direct Mail
• Planning a Cost-effective Direct Marketing Campaign
• Planning a Customer Event
• Running a Sales Force Incentive Campaign
• Generating More Leads
• Converting Leads into Sales in a Small Business
• Conducting Market Research
• Profiling Your Competitors
• Involving Customers in Product or Service Development
• Making Better Use of Customer Data
• Sustaining Competitive Advantage
• Profiling Decision Makers
• Branding a Business Product
• Raising Awareness of Your Brand
• Creating Product Literature
• Extending a Product with Service
• Introducing a New Product to Market
• Planning a Corporate Public Relations Campaign
• Creating an Effective Online PR Strategy
• Producing a Corporate Brochure
• Producing Press Material
• Running a Product Public Relations Campaign
• Planning Promotions
• Running a Price Campaign
• Supporting Campaigns with Telemarketing
• Dealing with Press Inquiries
• Managing Retailer Marketing Programs
• Offering Customers Self-service
• Pricing In a Downturn
• Creating More Persuasive Features and Benefits
• Developing Mobile Marketing Strategies
• Information, Technology, and Online Business
• Implementing an E-commerce Strategy
• Exploring Digital Media
• Implementing Multi-channel Communications
• Delivering Good Quality Online Customer Service and Support
• Setting Up a Basic Web Site
• Designing a Web Site Effectively
• Implementing Web Site Accessibility
• Managing a Web Site
• Maintaining a Web Site
• Developing a Personalization Strategy for a Web Site
• Developing Effective Web Site Landing Pages
• Getting the Most from Web Site Product Pages
• Enhancing the Online Buying Experience
• Developing Personalized Welcome Pages
• Generating Customer Loyalty Through Smart Cards
• Managing Payments Online in a Small Business
• Adding New Online Payment Processes
• Implementing Customer Product Configuration
• Dealing Effectively With Computer Viruses and Spyware
• Implementing Effective Internet Security
• Using the Internet to Create Content Collaboratively
• Outsourcing Your Web Site and IT Operations
• Hosting or Selecting a Hosting Company
• Understanding the Key Principles of Content Management
• Making Sure Online Content Is Professionally Created, Edited, and Published
• Implementing an Effective Search Process for a Web Site
• Developing Appropriate Metadata and Classification for a Web Site
• Making a Web Site Easy to Navigate
• Applying a Viral Marketing Approach on the Internet
• Setting Up Newsletter and Web Site Subscription Processes
• Writing Well for the Web
• Understanding the Key Principles of Internet Marketing
• Collecting Consumer Data on the Internet
• Legal Issues in E-commerce
• Delivering the Benefits of Affiliate Marketing on the Web
• Getting the Best from Loyalty Programs on the Web
• Adding Value Through E-alliances
• Generating Content and Building Loyalty Through Online Communities and Weblogs
• Harnessing User-generated Content
• Promoting Your Web Site Effectively
• Using email Marketing Effectively
• Getting the Best from E-marketplaces
• Setting Up an Extranet
• Making the Most of an Intranet
• Using Videoconferencing Effectively
• Exploring Peer-to-peer (P2P) Commerce
• Implementing Effective E-learning Within the Organization
• Establishing an Enterprise Portal
• Delivering Products and Services Electronically
• Finance
• Calculating Annual Percentage Rate
• Calculating Asset Turnover
• Calculating Bond Yield
• Calculating Book Value
• Calculating Contribution Margin
• Calculating Conversion Price
• Calculating Conversion Ratio
• Calculating Days Sales Outstanding
• Calculating Debt-to-Capital Ratio
• Calculating Creditor and Debtor Days
• Calculating Debt-to-Equity Ratio
• Calculating Efficiency and Operating Ratios
• Calculating Payback Period
• Calculating Elasticity
• Calculating Expected Rate of Return
• Calculating Future Value
• Calculating Internal Rate of Return
• Calculating Marginal Cost
• Calculating Net Present Value
• Calculating Rate of Return
• Calculating Return on Sales
• Calculating Return on Assets
• Calculating Return on Investment
• Calculating Return on Shareholders’ Equity
• Calculating the Alpha and Beta Values of a Security
• Calculating the Future Value of an Annuity
• Calculating Working Capital Productivity
• Calculating Risk-adjusted Rate of Return
• Calculating Economic Value Added
• Calculating Exchange Rate Risk
• Calculating Total Return
• Calculating Price/Earnings Ratio
• Calculating the Current Price of a Bond
• Calculating Accounts Receivable Turnover
• Calculating Asset Utilization
• Calculating a Capital Asset Pricing Model
• Calculating Current Ratio
• Calculating the Reserve Ratio
• Calculating Capitalization Ratios
• Calculating Acid-test Ratio
• Calculating Convertible Preferred Stock
• Creating a Balance Sheet
• Creating a Profit and Loss Account
• Creating a Cash Flow Statement
• Reading a Balance Sheet
• Reading a Profit and Loss Account
• Reading a Cash Flow Statement
• Defining Assets
• Calculating Cost of Goods Sold
• Calculating Working Capital
• Calculating Goodwill and Patents
• Calculating Yield
• Reading an Annual Report
• Calculating Depreciation
• Calculating Enterprise Value
• Calculating Amortization
• Calculating Activity Based Costing
• Calculating Price/Sales Ratio
• Distinguishing between a Capital and an Operating Lease
• Calculating Borrowing Costs and Capitalization
• Reading the Financial Pages
• Calculating EBITDA
• Calculating Payout Ratio
• Calculating Interest Coverage
• Calculating Earnings Per Share
• MANAGEMENT LIBRARY
• Action Learning - Reg Revans
• Administrative Behavior - Herbert Simon
• The Age of Discontinuity - Peter Drucker
• The Age of Unreason - Charles Handy
• All the Right Moves - Constantinos C. Markides
• The Art of Japanese Management - Richard Pascale
• The Art of War - Sun Tzu
• Barbarians at the Gate - Bryan Burrough
• A Behavioral Theory of the Firm - Richard Cyert
• Blur - Stan Davis
• The Book of the Five Rings - Miyamoto Musashi
• The Borderless World - Kenichi Ohmae
• Built to Last - James Collins
• A Business and Its Beliefs - Thomas Watson
• Capital - Karl Marx
• The Change Masters - Rosabeth Moss Kanter
• The Changing Culture of a Factory - Elliot Jaques
• Competing for the Future - Gary Hamel
• The Competitive Advantage of Nations - Michael Porter
• Competitive Strategy - Michael Porter
• Complexity - M. Mitchell Waldrop
• Confessions of an Advertising Man - David Ogilvy
• Co-opetition - Barry J. Nalebuff
• Corporate Strategy - Igor Ansoff
• Corporate-level Strategy - Michael Goold
• The Dilbert Principle - Scott Adams
• Dynamic Administration - Mary Parker Follett
• Emotional Intelligence - Daniel Goleman
• The E-Myth Revisited - Michael E. Gerber
• The Fifth Discipline - Peter Senge
• The Functions of the Executive - Chester Barnard
• General and Industrial Management - Henri Fayol
• The General Theory of Employment - John Maynard Keynes
• Getting Things Done - David Allen
• Getting to Yes - Roger Fisher
• How to Win Friends and Influence People - Dale Carnegie
• The HP Way - David Packard
• The Human Problems of an Industrial Civilization - Elton Mayo
• The Human Side of Enterprise - Douglas McGregor
• In Search of Excellence - Tom Peters
• Information Rules - Carl Shapiro
• Innovation in Marketing - Theodore Levitt
• The Innovator's Dilemma - Clayton M. Christensen
• Intellectual Capital - Thomas Stewart
• Jack: Straight from the Gut - Jack Welch
• The Knowledge-creating Company - Ikujiro Nonaka
• Leaders: Strategies For Taking Charge - Warren Bennis
• Leadership - James MacGregor Burns
• Leadership - Rudolph Giuliani
• Leading Change - John P. Kotter
• Liar's Poker - Michael Lewis
• The Living Company: Habits for Survival in a Turbulent Business Environment - Arie de Geus
• Living on Thin Air - Charles Leadbetter
• The Long Tail - Chris Anderson
• The Machine That Changed the World - James P. Womack
• Made in Japan - Akio Morita
• Management Teams: Why They Succeed or Fail - R. Meredith Belbin
• The Managerial Grid - Robert Blake
• Managing - Harold Geneen
• Managing Across Borders - Christopher Bartlett
• Managing on the Edge - Richard Pascale
• Managing Transitions - William Bridges
• Marketing Management - Philip Kotler
• Megatrends - John Naisbitt
• The Mind of the Strategist - Kenichi Ohmae
• Moments of Truth - Jan Carlzon
• Motivation and Personality - Abraham Maslow
• The Motivation to Work - Frederick Herzberg
• My Life and Work - Henry Ford
• My Years with General Motors - Alfred P. Sloan
• Natural Capitalism - Paul Hawken
• The Nature of Managerial Work - Henry Mintzberg
• The New Corporate Cultures - Terrence Deal
• The New New Thing - Michael Lewis
• New Patterns of Management - Rensis Likert
• Now, Discover Your Strengths - Marcus Buckingham
• No Logo - Naomi Klein
• On Becoming a Leader - Warren Bennis
• On the Economy of Machinery and Manufactures - Charles Babbage
• The One Minute Manager - Kenneth Blanchard
• On War - Karl von Clausewitz
• Onward Industry - James Mooney
• The Organization Man - William Whyte
• Organizational Culture and Leadership - Edgar Schein
• Organizational Learning - Chris Argyris
• Out of the Crisis - W. Edwards Deming
• Parkinson's Law - C. Northcote Parkinson
• The Peter Principle - Laurence Peter
• Planning for Quality - Joseph Juran
• The Practice of Management - Peter Drucker
• The Prince - Niccolò Machiavelli
• Principles of Political Economy - John Stuart Mill
• Principles of Political Economy and Taxation - David Ricardo
• The Principles of Scientific Management - Frederick Winslow Taylor
• Purple Cow: Transform Your Business By Being Remarkable - Seth Godin
• Quest for Prosperity - Konosuke Matsushita
• Reengineering the Corporation - James Champy
• Relationship Marketing - Regis McKenna
• Riding the Waves of Culture - Fons Trompenaars
• The Rise and Fall of Strategic Planning - Henry Mintzberg
• Six Thinking Hats - Edward de Bono
• Small Is Beautiful - E. F. Schumacher
• The Smartest Guys in the Room - Bethany McLean
• Strategy Safari - Henry Mintzberg
• Strategy and Structure - Alfred Chandler
• Du système industriel - Henri de Saint-Simon
• Tableau économique - François Quesnay
• The Theory of Economic Development - Joseph A. Schumpeter
• The Theory of Social and Economic Organization - Max Weber
• Theory Z - William Ouchi
• The Third Wave - Alvin Toffler
• The Tipping Point - Malcolm Gladwell
• Toyota Production System - Taiichi Ohno
• Up the Organization - Robert Townsend
• The Wealth of Nations - Adam Smith
• What They Don't Teach You at Harvard Business School - Mark H. McCormack
• The Will to Manage - Marvin Bower
• The Wisdom of Crowds - James Surowiecki
• The World Is Flat - Thomas Friedman
• MANAGEMENT GIANTS
• John Jacob Astor
• Jeffrey Bezos
• Warren Buffett
• Andrew Carnegie
• Michael Dell
• Walter Elias Disney
• George Eastman
• Thomas Alva Edison
• Henry Ford
• Bill Gates
• Harold Geneen
• King Camp Gillette
• Andrew S. Grove
• William Randolph Hearst
• Milton Snavely Hershey
• Soichiro Honda
• Howard Robard Hughes, Jr.
• Lee Iacocca
• Steve Jobs
• Ingvar Kamprad
• Herb Kelleher
• Ray Kroc
• Estée Lauder
• Henry Robinson Luce
• Konosuke Matsushita
• Louis B. Mayer
• Cyrus Hall McCormick
• J. P. Morgan
• Akio Morita
• Rupert Murdoch
• David Ogilvy
• Jorma Jaakko Ollila
• Pierre Omidyar
• David Packard
• John H. Patterson
• Arthur Rock
• John D. Rockefeller
• Anita Roddick
• Julius Rosenwald
• David Sarnoff
• Alfred P. Sloan, Jr.
• Eiji Toyoda
• Robert Edward Turner III
• Theodore Newton Vail
• Cornelius Vanderbilt
• Samuel Walton
• Thomas J. Watson, Sr.
• Jack Welch
• Oprah Winfrey
• Robert Winship Woodruff
• Frank Winfield Woolworth
• DICTIONARY
• Credits