Visual Merchandising

Editor/Author Morgan, Tony
Publication Year: 2011
Publisher: Laurence King

Price: Core Collection Only
ISBN: 978-1-85-669763-7
Category: Arts & Leisure - Fashion
Book Status: Available
Table of Contents

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

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Table of Contents

  • Preface
  • The History of Visual Merchandising
  • The Role of a Visual Merchandiser
  • The day-to-day role of a visual merchandiser
  • Training
  • Visual merchandising in a department store
  • Visual merchandising of multiple chain stores
  • Visual merchandising of small retail outlets
  • Measuring success
  • Store Design
  • What is store design?
  • Why is store design important?
  • Who designs the store?
  • How does store design work?
  • Store study: Kurt Geiger
  • Windows
  • Getting to know your windows
  • Planning a window display
  • Themes and schemes
  • Budgeting
  • Props
  • Designing a window display
  • Store study: Printemps
  • Color
  • Window prepping
  • Installing the window display
  • Store study: Louis Vuitton
  • Lighting
  • Signage and graphics
  • Window calendar
  • Window standards and maintenance, and budget
  • Store study: Fortnum & Mason
  • In-store Visual Merchandising
  • Product adjacencies
  • Floor layouts
  • Store study: Matthew Williamson
  • Fixtures
  • Wall fixtures
  • Product handling
  • Store study: Flight 001
  • In-store displays and trend areas
  • Point of purhase and add-on sales
  • Clearance merchandise
  • Signage and tagging
  • Lighting
  • Ambience
  • Retail standards and maintenance, and budget
  • Virtual visual merchandising
  • Store study: Topshop
  • Mannequins
  • Sculpting
  • Purchasing mannequins
  • Dressing a mannequin
  • Securing a mannequin
  • Grouping mannequins
  • Maintenance
  • The Visual Merchandiser's Studio
  • The visual merchandiser's toolbox
  • Health and safety
  • Lighting chart
  • Glossary
  • Further reading
  • Acknowledgments