The Elgar Companion to Consumer Research and Economic Psychology

Editor/Author: Editors: Earl, Peter E. and Kemp, Simon
Publication Year: 1999
Publisher: Edward Elgar

ISBN: 978-1-84376-060-3
Category: psychology
Image Count: 63
Book Status: Available

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners.

This book is found in the following Credo Collections:

• General Reference

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• Edited by Earl (Lincoln Univ., New Zealand) and Kemp (Univ. of Canterbury, New Zealand), this volume contains a massive collection of information on human behavior related to business and economics. Contributions by 115 scholars and researchers ensure expert knowledge in each specific field. Sufficient space, at least several pages, is accorded each entry in order to provide adequate explanation and background. The wide range of topics is presented in alphabetical order, which should appeal to scholars and professionals. While a reader of more modest background may find it difficult to obtain perspective, excellent and uniform editing assures readability and invites browsing, via keywords, over several topics. Essentially quantitative topics are treated without reliance on mathematics, yet understanding is provided authoritatively and with sufficient rigor. Bibliographies following each entry serve as springboards for further investigation. Readers seeking to supplement the information in this work with mathematical approaches could utilize a companion volume, such as Wolfgang J. Koschnick's Dictionary of Social and Market Research (1996). Comprehensive index.

  W. C. Struning
  Seton Hall University