Credo Online Reference Service

According to a 2012 survey, a majority of undergraduate students begin their research for a typical paper by querying a search engine.1 Similarly, a Pew Internet & American Life study found that 53% of all Americans use search engines to meet their everyday information needs.2 Though many readily use these tools, few have advanced knowledge of how to construct a search statement or experience evaluating the sources that their search retrieves.

We offer Credo Online Reference Service as a user-friendly simple solution to this problem. The first of the five information skills that the ACRL deems critical not only to students but to all individuals is being able to “define and articulate the need for information,” specifically through exploring authoritative secondary sources to gain familiarity with a topic’s key concepts and terms.3 The Credo Online Reference Service platform combines innovative technology and award-winning content to help users gain this important information skill, providing a strong reference foundation before seamlessly connecting them to librarian-approved resources.

Credo Online Reference Service, named 2012 “Best Overall” by Library Journal, was developed with discovery, context and connection in mind.  The platform helps librarians take the first step in directing users away from unwieldy open web search engines by providing a smart place to start research.  The newly released Literati solution takes the next step in giving users information skills necessary for their academic, professional and personal success. Literati builds on Credo Online Reference Service with completely customizable services provided by our on-staff instructional librarians and educators. Current Credo Online Reference Service subscribers can seamlessly upgrade to the Literati solution. To learn more about Literati, choose your audience in the list below:

1Credo. (2012). Survey of global undergraduates.

2Purcell, K., Brenner, J. & Rainie, L. (2012). Search engine use 2012. Retrieved from

3Association of College & Research Libraries. (2000). Information literacy competency standards for higher education. Retrieved from