Cambridge Marketing Handbook: Digital Marketing

Editor/Author Bax, Steve, Meyer, Karl and Wilkins, Neil
Publication Year: 2014
Publisher: Kogan Page

Single-User Purchase Price: $49.95
Unlimited-User Purchase Price: Not Available
ISBN: 978-0-74-947064-7
Category: Business, Finance & Economics - Marketing
Image Count: 13
Book Status: Available
Table of Contents

This Handbook aims to introduce the key tools, set out how use them and how to create and implement a digital campaign.

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Table of Contents

  • About the Authors
  • Word cloud
  • Infographic
  • Preface
  • Introduction
  • Chapter 1: Core Concepts
  • Chapter 2: Websites and SEO
  • Chapter 3: Digital Communications
  • Chapter 4: Social Media
  • Chapter 5: Mobile
  • Chapter 6: Digital Marketing Campaigns
  • Chapter 7: Measuring Digital Marketing
  • Chapter 8: Legislation
  • Glossary
  • References
  • Additional Reading/Sources