Teach Yourself: Successful Digital Marketing in a Week

Editor/Author Smith, Nick
Publication Year: 2014
Publisher: Hodder & Stoughton

Price: Core Collection Only
ISBN: 978-1-47-180039-9
Category: Business, Finance & Economics - Marketing
Image Count: 15
Book Status: Available
Table of Contents

Learn the ins and outs of Digital Marketing tools, technologies, and successes in an easy-to-follow format.

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Table of Contents

  • Introduction
  • Building the ultimate sales website
  • SEO: The backbone of any digital marketing strategy
  • Social media marketing madness
  • Pay per click (PPC) simplified and explained
  • Mobile optimization and getting mobile users
  • Email marketing – why you should do it no matter what
  • Other marketing tricks and tips in the modern world
  • Conclusion: Surviving in tough times
  • Answers to questions