The AMA Handbook of Public Relations

Editor/Author Dilenschneider, Robert L.
Publication Year: 2010
Publisher: AMACOM, Publishing Division of the American Management Association

Price: Core Collection Only
ISBN: 978-0-81-441525-2
Category: Business, Finance & Economics - Marketing
Book Status: Available
Table of Contents

The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention.

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Table of Contents

  • Foreword by Maria Bartiromo
  • Acknowledgments
  • Introduction
  • SECTION ONE PREREQUISITES FOR DIGITAL COMMUNICATIONS
  • Preface
  • 1 Websites
  • 2 Blogs and Microblogs
  • 3 Monitoring the Internet
  • 4 Measurement—Why, What, How
  • 5 Internet Risks and Security
  • SECTION TWO REACHING OUT
  • Preface
  • 6 Media Relations
  • 7 Trade Media
  • 8 Organizational Communications
  • 9 Rumor Management
  • 10 Crisis Communications
  • SECTION THREE THE BROADER PR SPECTRUM
  • Preface
  • 11 Government Relations
  • 12 Travel and Tourism
  • 13 Investor Relations
  • 14 The Annual Report
  • SECTION FOUR MAKING IT HAPPEN
  • Preface
  • 15 Speeches as Unique Signatures
  • 16 Composing Presentations
  • 17 Talk—Formal or Familiar
  • 18 Bylined Material—In All Media
  • 19 Market Research
  • Afterword by Marshall Loeb
  • Appendix: Tactics for Keeping Up Digitally
  • Noteworthy Resources
  • About the Author