Success from the Start Business Principles for Massage Therapists

Editor/Author Koerner, Debra
Publication Year: 2013
Publisher: F.A.Davis Company

Single-User Purchase Price: $39.95
Unlimited-User Purchase Price: Not Available
ISBN: 978-0-80-362575-4
Category: Health & Medicine - Rehabilitation & Therapy
Image Count: 68
Book Status: Available
Table of Contents

This text provides readers with business skills know-how to envision and then launch a successful career in massage therapy.

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Table of Contents

  • Section I: Preparing for a Career in Massage Therapy
  • Chapter 1: Defining Personal Success
  • PREVENT YOURSELF FROM BECOMING A STATISTIC
  • CONTROL YOUR DESTINY
  • MINDFULNESS: ALLOWING SPACE FOR CREATION
  • Examples of Mindfulness
  • THE FORMULA FOR SUCCESS
  • Step 1: Clarifying Personal Desire
  • Step 2: Intention—Drafting a Map to Your Desires
  • Step 3: Action-Oriented
  • UNDERSTANDING NATURAL TENDENCIES
  • OFFICIALLY LEARNING ABOUT YOUR PERSONALITY
  • UNDERSTANDING NATURAL PREFERENCES
  • Introversion and Extroversion
  • Thinking and Feeling
  • Organized and Go With the Flow
  • SUPPORTING OPPORTUNITY AREAS
  • Chapter 2: Money Matters
  • EXPLORING PERSONAL FINANCES
  • The Role Money Plays in Your Life
  • The Impact of Money During Your Formative Years
  • Importance of Financial Health
  • Credit Score
  • Allure of the Credit Card
  • Conscious Allocation of Money
  • WHAT INCOME CAN YOU EXPECT AS A MASSAGE THERAPIST?
  • Industry Estimates of Massage Income
  • Sorting Through the Facts to Determine Salary Range
  • Estimating Personal Income
  • PERSONAL ASPECTS FOR FINANCIAL SUCCESS
  • Building Stamina
  • Skill Improvement
  • Self-Care
  • Chapter 3: What Every Therapist Must Know
  • LICENSURE REQUIREMENTS
  • Massage License Versus Certification
  • Educational Requirements
  • Exam Requirements
  • Other Requirements
  • Unregulated States
  • Modalities
  • State Boards
  • Staying in Compliance
  • CONTINUING EDUCATION
  • Sources of Continuing Education
  • Certification
  • PROFESSIONAL AND TRADE ASSOCIATIONS
  • INSURANCE
  • Professional Insurance Needs for Massage
  • Accepting Health Insurance
  • KEY LEGAL CONCERNS
  • PERSONAL SAFETY
  • RECORD-KEEPING
  • Chapter 4: Navigating the Ethics of Business
  • INTRODUCTION TO ETHICS
  • Your Moral Compass
  • Code of Ethics
  • The Ethics of Business
  • BOUNDARIES
  • Types of Boundaries
  • DEVELOPING AND MANAGING PERCEPTIONS OF ETHICS
  • Foundational Ethics
  • External Perceptions
  • Managing the Ethical Structure
  • Section II: Career Options in Massage Therapy
  • Chapter 5: Your Path as an Employee
  • EMPLOYEES
  • Employees Versus Independent Contractors
  • Standards of Employment
  • Ensuring a Great Start as an Employee
  • EVALUATIONS
  • Self-Evaluation
  • Employer Evaluation
  • What Employers Are Looking for
  • Walking in an Employer's Shoes
  • GETTING THE JOB
  • A Resume to Get You Noticed
  • Cover Letter
  • Interviewing
  • YOUR CAREER OPTIONS AS A MASSAGE EMPLOYEE
  • Number of Massage Therapists
  • Growth
  • Compensation and Benefits
  • WHERE MASSAGE THERAPISTS WORK
  • Spas
  • Massage Centers and Franchises
  • Wellness Centers
  • Health-Care Settings
  • Special-Interests Groups
  • Chapter 6: Your Path as an Independent Contractor
  • INDEPENDENT CONTRACTORS
  • Independent Contractor Versus Employee
  • Behavioral Control
  • Financial Control
  • Relationship of the Parties
  • Dual Status
  • Independent Contractor Versus Entrepreneur
  • REALITIES OF BEING AN INDEPENDENT CONTRACTOR
  • Confusion Regarding Employee Versus Independent Contractor Status
  • Contracts
  • Subcontracting
  • Payments and Revenue
  • Few Paid Benefits, If Any
  • Training
  • Scheduling
  • Uniforms
  • Treatment Rooms
  • Massage Only?
  • Working Independently
  • Formal Reviews and Opportunities for Feedback
  • Office Administration
  • Tax Preparation
  • Insurance
  • Professional Advisers
  • Less Security
  • WHAT IT TAKES TO BE SUCCESSFUL
  • Knowledge, Skills, and Abilities
  • Initiative and Confidence
  • Flexibility
  • People Skills
  • Fiscally Responsible
  • Goal-Oriented
  • Strong Ethics
  • MARKETING YOUR SERVICES
  • WHY COMPANIES HIRE INDEPENDENT CONTRACTORS
  • YOUR CAREER AS A MASSAGE THERAPIST
  • Growth
  • Compensation and Benefits
  • Where Massage Therapists Work
  • Chapter 7: Your Path as an Entrepreneur
  • ENTREPRENEURS
  • Entrepreneur Versus Independent Contractor
  • REALITIES OF BEING AN ENTREPRENEUR
  • Challenges Facing Massage Therapists
  • WHAT IT TAKES TO BE SUCCESSFUL
  • Characteristics of Successful Entrepreneurs
  • WHAT YOU NEED TO GET STARTED AS A BUSINESS OWNER
  • Higher Purpose Guides the Mission
  • Determining Your Business Structure
  • Acquiring Capital
  • Location, Location, Location
  • Equipment and Supplies
  • Financial Decisions and Estimates
  • Clients
  • Licensure
  • Insurance
  • DEVELOPING A BUSINESS PLAN
  • Content of the Plan
  • Section III: Career Skills for Success in Massage Therapy
  • Chapter 8: Preparing for Marketing Success
  • MARKETING PREPARATION
  • Narrowing Your Focus
  • Differentiation
  • Crafting a Message That Speaks to the Chosen Client
  • Training Support
  • MAKING A GREAT FIRST IMPRESSION WITH YOUR MATERIALS
  • Business Name and Logo
  • Finding Someone to Help You Build Materials
  • Business Materials
  • Printing Your Materials
  • Chapter 9: Filling Your Practice With Clients You Want to Work With
  • MARKETING AT ITS FINEST
  • Keeping an Eye on the Competition
  • Setting Your Price
  • Avenues of Marketing
  • Using Advertising to Fill Your Practice
  • Traditional Media
  • Nontraditional Advertising
  • USING PROMOTION TO FILL YOUR PRACTICE
  • Promotion at Events
  • Group and Club Memberships
  • Public Speaking
  • Sampling
  • Word-of-Mouth
  • Connectors
  • USING PUBLIC RELATIONS TO FILL YOUR PRACTICE
  • Becoming an Expert
  • Building a Press Release
  • Public Relations Success Stories
  • Writing Articles
  • Writing a Successful Article Query
  • Social Marketing for Success
  • Chapter 10: Client Loyalty: Every Therapist's Pot of Gold
  • AN INTRODUCTION TO LOYALTY
  • Client Experience
  • THE IMPORTANCE OF CLIENT SATISFACTION
  • The Difference Between Satisfied and Highly Satisfied
  • Placing the Bar on the Right Rung
  • Assessing Satisfaction
  • BUILDING LOYALTY BUILDS SUCCESS
  • Benefits of Loyalty
  • Cost Differences Between New and Return Clients
  • THE MASSAGE SERVICE PATH
  • Joining Clients on the Spa Massage Service Path
  • Touch Point 1: First Contact
  • Touch Point 2: Ready or Not, Here They Come
  • Touch Point 3: Managing Wait Time and Transitions
  • Touch Point 4: Warm Welcome
  • Touch Point 5: Professional Intakes
  • Touch Point 6: The Therapeutic Bubble
  • Touch Point 7: Educate at Timely Stages of the Interaction
  • Touch Point 8: Do Sweat the Smaller Things
  • Touch Point 9: Professional Recommendations
  • Filling Your Practice With Treatment Planning
  • Touch Point 10: Gone, but Not Forgotten
  • WHAT TO DO WHEN THINGS GO WRONG
  • Empower Responses
  • Customize Resolutions
  • Fire Problem Clients
  • Appendix: Answers to Review Questions