Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media

Editor/Author Carson, Mel
Publication Year: 2012
Publisher: Kogan Page

Single-User Purchase Price: $61.95
Unlimited-User Purchase Price: Not Available
ISBN: 978-0-74-946605-3
Category: Leadership
Image Count: 20
Book Status: Available
Table of Contents

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.

Share this

Table of Contents

  • Acknowledgements
  • Introduction
  • 1 Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign
  • 2 June Cohen Hotwired and TED.com
  • 3 Denzyl Feigelson iTunes Advisor and Artists Without A Label
  • 4 Vanessa Fox Google and Nine By Blue
  • 5 Gurbaksh Chahal ClickAgents and BlueLithium
  • 6 Jaron Lanier Virtual reality and Microsoft Research
  • 7 Angel Chen OgilvyOne China
  • 8 John Winsor Victors & Spoils
  • 9 Danny Sullivan Search Engine Land
  • 10 Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken
  • 11 Avinash Kaushik Digital marketing evangelist, Google
  • 12 Carolyn Everson MTV Networks and Facebook
  • 13 Malcolm Poynton Dove Campaign for Real Beauty
  • 14 Qi Lu Yahoo!, Microsoft and Bing
  • 15 Ajaz Ahmed AKQA
  • 16 Martha Lane Fox Lastminute.com and the UK government's digital champion
  • 17 Kyle MacDonald One Red Paperclip
  • 18 Jess Greenwood Contagious Magazine and R/GA
  • 19 Zhang Minhui Sohu.com.cn
  • 20 Stephen Fry
  • 21 Pioneering places
  • 22 Lessons from pioneers
  • Jargon Buster: Specialist terms explained
  • Bibliography