Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues

Editors: Sharma, Ravi S., Tan, Margaret and Pereira, Francis
Publication Year: 2012
Publisher: IGI Global

Single-User Purchase Price: $190.00
Unlimited-User Purchase Price: $285.00
ISBN: 978-1-61350-147-4
Category: Technology & Engineering - Technology
Image Count: 186
Book Status: Available

Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

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