Huddleston, Patricia and Minahan, Stella
Publication Year: 2011
Publisher: Business Expert Press
Single-User Purchase Price:
Unlimited-User Purchase Price: $97.50
Category: Business, Finance & Economics - Marketing
Book Status: Available
Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.