Digital Marketing Strategies for Fashion and Luxury Brands

Editor: Ozuem, Wilson
Publication Year: 2017
Publisher: IGI Global

ISBN: 978-1-52-252697-1
Category: Business, Finance & Economics - Marketing
Book Status: Pending
Predicted Release Month: Mar 2018

Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products.

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