Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Editor: Information Resources Management Association
Publication Year: 2017
Publisher: IGI Global

ISBN: 978-1-5225-1793-1
Category: Business, Finance & Economics - Marketing
Book Status: Pending
Predicted Release Month: Dec 2017

Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for students researching the marketing industry.

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