Advanced Fashion Technology and Operations Management

Editor: Vecchi, Alessandra
Publication Year: 2017
Publisher: IGI Global

ISBN: 978-1-5225-1865-5
Category: Arts & Leisure - Fashion
Image Count: 20
Book Status: Pending
Predicted Release Month: June 2017
Table of Contents

Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

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Table of Contents

  • Preface
  • SECTION 1: BUSINESS MODELS
  • SECTION 2: SUPPLY CHAIN, LOGISTICS, AND COLLABORATION
  • SECTION 3: FASHION RETAIL
  • SECTION 4: ONLINE MARKETING
  • REFERENCES
  • Section 1: Business Models
  • Chapter 1: Fashion Technology and the Development of New Business Models
  • ABSTRACT
  • INTRODUCTION
  • BUSINESS MODELS
  • CONVERGENCE
  • BUSINESS MODELS AND CONVERGENCE
  • METHODOLOGY
  • ORGANIZATION BACKGROUND
  • CASE DESCRIPTION
  • DISCUSSION ABOUT TECHNOLOGICAL CONVERGENCE
  • CONCLUSION AND RECOMMENDATIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • APPENDIX
  • Chapter 2: Co-Creation via Digital Fashion Technology in New Business Models for Premium Product Innovation
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • RESEARCH METHODOLOGY
  • CASE STUDIES: ONLINE OBSERVATIONS AND RECOMMENDATIONS
  • QUESTIONNAIRE ANALYSIS
  • CONCLUSION
  • LIMITATIONS AND MANAGERIAL IMPLICATIONS
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Section 2: Supply Chain, Logistics, and Collaboration
  • Chapter 3: Mastering Fashion Supply Chain Management and New Product Development in the Digital Age
  • ABSTRACT
  • INTRODUCTION
  • FACETS OF FASHION SUPPLY CHAIN MANAGEMENT AND NEW PRODUCT DEVELOPMENT
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • ADDITIONAL READING
  • KEY TERMS AND DEFINITIONS
  • Chapter 4: The “Day-After” Gleam
  • ABSTRACT
  • INTRODUCTION
  • BACKGROUND
  • EXCESS INVENTORY MANAGEMENT IN MASS FASHION AND LUXURY FASHION BUSINESS
  • A REVERSE LOGISTICS IN FASHION BUSINESS: BEYOND EXCESS INVENTORY MANAGEMENT
  • CONCLUSION
  • REFERENCES
  • Chapter 5: The Happy Feet Fashion Wearable Project
  • ABSTRACT
  • INTRODUCTION
  • REVIEW OF THE LITERATURE
  • FASHION WEARABLE: HAPPY FEET CASE STUDY
  • CONCLUSION
  • REFERENCES
  • Section 3: Fashion Retail
  • Chapter 6: A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats
  • ABSTRACT
  • INTRODUCTION
  • THE INFLUENCE OF THE DIGITAL AGE ON FASHION RETAILING
  • CONSUMER-FACING TECHNOLOGY TO INFLUENCE PURCHASING BEHAVIOR
  • TECHNOLOGY AS A TOOL TO TRACK AND STUDY THE CONSUMER
  • DIFFERENT TYPES OF STORE FORMATS
  • ENHANCING FASHION RETAIL STORE ENVIRONMENT THROUGH THE USE OF TECHNOLOGY
  • OBSERVATIONS ON STORE FORMATS: PROMOTIONAL VS. TRANSACTIONAL AIMS
  • CONCLUSION
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • Chapter 7: The Shop of the Future
  • ABSTRACT
  • INTRODUCTION
  • VR: CONCEPT, DEFINITION, AND SCHOLARSHIP
  • RESEARCH FRAMEWORK
  • METHODOLOGY
  • RESEARCH FINDINGS AND ANALYSIS
  • DISCUSSION AND RECOMMENDATIONS
  • CONCLUSION
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • Chapter 8: Convergence of Physical and Virtual Retail Spaces
  • ABSTRACT
  • INTRODUCTION
  • LITERATURE REVIEW
  • METHODOLOGY
  • FINDINGS AND DISCUSSION
  • CONCLUSION
  • LIMITATIONS AND FUTURE RESEARCH
  • REFERENCES
  • Chapter 9: Exploring the Enigma of the Happiness Construct in Phygital Fashion Experiences
  • ABSTRACT
  • THE HAPPINESS CONSTRUCT
  • FASHION RETAIL EXPERIENCES AND HAPPINESS
  • EXPERIENTIAL, ATMOSPHERIC, HAPPY FASHION CONSUMPTION
  • OMNICHANNEL RETAILING AND HAPPY PHYGITAL EXPERIENCES
  • FASHION FLAGSHIPS AS A HAPPY THIRD SPACE
  • HYPERREALISM AND HAPPINESS: DIGITAL FLAGSHIPS
  • CONCLUSION
  • REFERENCES
  • Section 4: Online Marketing
  • Chapter 10: Understanding On-Line Fashion Buying Behavior on Impulse
  • ABSTRACT
  • INTRODUCTION
  • DEFINITIONS AND PREVIOUS RESEARCH
  • THE YOUNG FASHION CONSUMER ONLINE
  • SOLUTIONS AND RECOMMENDATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • KEY TERMS AND DEFINITIONS
  • Chapter 11: The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL DISCUSSION
  • METHODOLOGY
  • FINDINGS & ANALYSIS
  • HYPOTHESES TESTING
  • DISCUSSION
  • MANAGERIAL IMPLICATIONS
  • CONCLUSION
  • REFERENCES
  • APPENDIX
  • Chapter 12: Cross-Cultural Study of Online User Behavior in Fashion E-Commerce
  • ABSTRACT
  • INTRODUCTION
  • CROSS-CULTURAL APPROACHES IN USER EXPERIENCE RESEARCH
  • METHOD
  • FINDINGS AND DISCUSSION
  • CONCLUSION
  • LIMITATIONS AND FUTURE RESEARCH
  • REFERENCES
  • Chapter 13: Let It Go
  • ABSTRACT
  • INTRODUCTION: USER-GENERATED CONTENT AND THE NEW DIGITAL REVOLUTION
  • UGC: CONCEPT, DEFINITIONS, AND SCHOLARSHIP
  • UGC AND CONSUMER EMPOWERMENT
  • METHODOLOGY
  • FINDINGS ANALYSIS AND DISCUSSION
  • MANAGERIAL IMPLICATIONS
  • CONCLUSION
  • FUTURE RESEARCH DIRECTIONS
  • REFERENCES
  • Chapter 14: The Effects of Online Consumer Reviews on Fashion Clothing Purchase Intention
  • ABSTRACT
  • INTRODUCTION
  • THEORETICAL FOUNDATION
  • METHODOLOGY
  • QUANTITATIVE ANALYSES AND RESULTS
  • DISCUSSION
  • MANAGERIAL IMPLICATIONS
  • FUTURE RESEARCH DIRECTIONS
  • CONCLUSION
  • REFERENCES
  • Chapter 15: Size Recommendations in Online Fashion Retail
  • ABSTRACT
  • INTRODUCTION
  • CONCLUSION
  • REFERENCES
  • Chapter 16: Fashion Fusion in Kazakhstan
  • ABSTRACT
  • INTRODUCTION
  • SOCIETAL CONTEXTS
  • GARMENTS
  • MATERIALS
  • TECHNIQUES
  • MEANINGS
  • CONTEMPORARY FASHION IN KAZAKHSTAN
  • CONCLUSION
  • REFERENCES
  • Compilation of References
  • About the Contributors