Strategy for Tourism

Editor/Author Tribe, John
Publication Year: 2016
Publisher: Goodfellow Publishers

Single-User Purchase Price: $56.00
Unlimited-User Purchase Price: $84.00
ISBN: 978-1-91-015863-0
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 54
Book Status: Available
Table of Contents

Fully revised and updated, this bestselling text uses an international focus to explain strategic management, analysis and implementation specifically in the tourism industry.

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Table of Contents

  • About the author
  • Part I: Strategic Purpose
  • Preface
  • 1 Introduction to Strategy
  • Introduction
  • The meaning of strategy
  • The process of strategy
  • The importance of strategy
  • Contexts and uses of strategy in tourism
  • Competing approaches to strategy
  • 2 Mission and Purpose
  • Introduction
  • Vision, missions and objectives
  • Types of mission
  • Mission types and mission agenda
  • Mission and reality
  • Governance
  • Social responsibility
  • Stakeholders and stakeholder power
  • 3 Culture and Strategy
  • Introduction
  • Culture
  • Organisational culture
  • Part II: Strategic Analysis 67
  • Preface
  • 4 The External Environment: PEST
  • Introduction
  • The political environment
  • The economic environment
  • The socio-cultural environment
  • The technological environment
  • PEST analysis
  • 5 The External Environment: Competition
  • Introduction
  • Industries, markets and strategic groups
  • Porter's five forces analysis
  • Competitor analysis
  • Destination competitiveness
  • 6 The Internal Environment
  • Introduction
  • Resources and competences
  • Performance monitoring and control
  • Comparative analysis
  • Evaluation of products
  • SWOT analysis
  • Part III: Strategic Choice
  • Preface
  • 7 Strategic Options
  • Introduction
  • Porter's generic strategies
  • Porter adapted
  • Elasticity and margins
  • Sustaining competitive advantage
  • Game theory
  • 8 Strategic Directions and Methods
  • Introduction
  • Directions
  • Methods: growth
  • Methods: innovation
  • 9 Strategic Evaluation
  • Introduction
  • Suitability
  • Acceptability
  • Feasibility
  • Choosing between options
  • Part IV: Strategic Implementation
  • Preface
  • 10 Organising and Resourcing
  • Introduction
  • Resource planning
  • Design of organisational structure
  • 11 Managing and Monitoring
  • Introduction
  • Management of change
  • Control mechanisms
  • Effective implementation
  • 12 Strategy in Action
  • Introduction
  • Preparation of a strategy
  • Strategists
  • Gender and strategy
  • Strategy review
  • Turnaround strategies
  • Crisis management strategies
  • Concluding remarks