Technology and Events

Editor/Author Martin, Vanessa and Cazarre, Luiz
Publication Year: 2016
Publisher: Goodfellow Publishers

Single-User Purchase Price: $48.00
Unlimited-User Purchase Price: $72.00
ISBN: 978-1-91-015826-5
Category: Business, Finance & Economics - Tourism & Hospitality
Image Count: 107
Book Status: Available
Table of Contents

Explores the use of technology to improve results on all kinds of events from initial planning stages, right through to post event debriefing.

Share this

Table of Contents

  • Figures and Tables
  • Foreword
  • Preface
  • Section I: Concepts: Understanding Events and Technology
  • Preface
  • 1 Understanding Events
  • What is an event?
  • Events and corporate strategy
  • The importance of communication technology
  • Hybrid events
  • 2 Communication Technology and Events
  • What is technology?
  • The growing importance of mobile phones and tablets for events
  • How technology can help your event
  • The main social media and your event
  • Important resources and references
  • Interactivity on the site
  • Gamification
  • Where to start
  • Section II: How to Choose and Apply Technology to Your Events
  • Preface
  • 3 Planning and Organizing an Event
  • Mobile event app
  • Everything can be measured!!
  • Event project design
  • Strategy and focus
  • Digital strategic planning for events
  • Monitoring and content strategy
  • 4 Execution
  • Networking and event engagement
  • Event apps
  • Monitoring social media: importance and uses
  • Speakers
  • Communication and publicity
  • On-site check-in, control access and payments
  • Section III: The event
  • Preface
  • 5 Participants, Sponsors and Clients
  • Consumer behaviour
  • The Millennial generation
  • The influence of social media
  • Crowdshaping and customization
  • Engagement and feedback
  • Mobile marketing
  • Visual Web
  • ROI, ROE, and sponsorship
  • 6 Promotion and Dissemination
  • Effectiveness in dissemination and attracting sponsors
  • Content marketing and research
  • Marketing in social media
  • Mailing
  • Advertising
  • Viral
  • Section IV: Extending the Residual Effect of the Event
  • Preface
  • 7 Post-event or Another Pre-event?
  • Measurement is on the rise
  • Apps extend the residual effect of the event
  • Continued engagement
  • 8 What's next?
  • Participants increasingly visual and moved by emotion
  • Micro vs. macro networking
  • Second screen, iBeacons, wearables and IoT
  • Apps
  • Sustainability
  • Hybrid events: a new generation of events
  • Sponsorship and online advertisement
  • Others, but not less important