Teach Yourself: Social Media Marketing In A Week

Editor/Author Smith, Nick
Publication Year: 2016
Publisher: Hodder & Stoughton

Price: Core Collection Only
ISBN: 978-1-47-361033-0
Category: Business, Finance & Economics - Marketing
Book Status: Available
Table of Contents

Provides readers with insight and case studies to understand what social media marketing is, its purpose, benefits and potential pitfalls.

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Table of Contents

  • About the Author
  • Introduction
  • Introduction to social media
  • Successful case studies
  • Getting started with social media marketing
  • Phase one of your social media takeover
  • Phase two of your social media takeover
  • Phase three: quality content creation
  • Managing, metrics and scaling up
  • 7 × 7
  • Answers