Teach Yourself: PR in a Week: A Public Relations Masterclass In Seven Simple Steps

Editor/Author Salter, Brian
Publication Year: 2016
Publisher: Hodder & Stoughton

Price: Core Collection Only
ISBN: 978-1-47-361029-3
Category: Business, Finance & Economics - Marketing
Image Count: 15
Book Status: Available
Table of Contents

Written by Brian Salter, a leading expert on public relations as both a practitioner and a journalist, this book quickly teaches you the insider secrets you need to know to in order run a successful public relations strategy.

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Table of Contents

  • Introduction
  • Sunday: Who needs PR?
  • Monday: External audiences
  • Tuesday: Dealing with the media
  • Wednesday: Social media
  • Thursday: Practical pointers for powerful press releases
  • Friday: Marketing communications
  • Saturday: Internal PR
  • 7 × 7
  • Answers