Presidential Campaigns, Slogans, Issues, and Platforms: The Complete Encyclopedia

Editor/Author Roberts, Robert North, Hammond, Scott and Sulfaro, Valerie A.
Publication Year: 2012
Publisher: Greenwood

Single-User Purchase Price: $323.00
Unlimited-User Purchase Price: $484.50
ISBN: 978-0-31-338092-1
Category: Social Sciences - Political science
Image Count: 106
Book Status: Available
Table of Contents

The book provides a comprehensive discussion of the major issues and events surrounding all American presidential elections, from the earliest years of the Republic through the campaign of 2008.

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Table of Contents

  • Preface
  • Introduction
  • Guide to Related Topics
  • Timeline of Presidential Campaigns, Significant Moments
  • Volume 1: Slogans, Issues, Programs, Personalities, and Strategies
  • A
  • Abortion Controversy
  • ACORN
  • Advance Agent of Prosperity
  • Advance Person
  • Ad Watches
  • Affirmative Action
  • Ailes, Roger
  • All the Way with Adlai
  • All the Way with JFK
  • All the Way with LBJ
  • All White Primary
  • America First
  • America for the Americans
  • America Is Back, Standing Tall
  • America Needs a Change
  • American Exceptionalism
  • American Party
  • Americans for Prosperity
  • Americans for Tax Reform
  • Amnesty Issue
  • Anti-Catholicism
  • Are You Better Off Than You Were Four Years Ago?
  • Astro-Turfers
  • Attack Ads
  • Australian Ballot
  • B
  • Baby Boomers
  • Back to Normalcy
  • Ballot Roll-Off
  • Banners, Political
  • Battleground State
  • “Bear in the Woods” Campaign Ad
  • Beck, Glenn
  • Better a Hole in the Shoe Than a Hole in the Head
  • A Better Man for a Better America
  • Bill Ayers Controversy
  • Birther
  • Blaine, Blaine, James G. Blaine, the Continental Liar from the State of Maine
  • Bleeding Kansas
  • Blogosphere
  • Bloody Chasm
  • Bloody Shirt Politics
  • Blue State
  • “Boston Harbor” Campaign Ad
  • Bowling Alone
  • Boys on the Bus
  • Bread-and-Butter Issues
  • Bridge to Nowhere
  • Broadside
  • Buckley v. Valeo
  • Building the Bridge
  • Building the Bridge to the 21st Century
  • Bull Moose Party
  • Butterfly Ballot
  • C
  • Cable News Network (CNN)
  • Campaign Ads
  • Campaign Finance Reform
  • Campaign Manager
  • Caucus
  • Chad
  • Change We Can Believe In
  • Character Issue
  • Checkers Speech
  • Chisholm, Shirley
  • Civil Rights Issue
  • Civil Service Reform
  • Clean for Gene
  • Club for Growth
  • Comeback Kid
  • Compassionate Conservatism
  • Conservation Issue
  • The Constitution and the Union, Now and Forever
  • Coolidge or Chaos
  • Country First
  • CPAC (Conservative Political Action Conference)
  • “Cross of Gold” Speech
  • C-SPAN
  • Culture War
  • Currency Issue
  • D
  • “Daisy Girl” Campaign Ad
  • Debs, Eugene V.
  • Declinism
  • Dewey Gets Things Done
  • Dial Groups
  • DINO
  • Direct Mail
  • Dirty Tricks
  • Don't Change Horses in Mid-Stream
  • Don't Stop Thinking about Tomorrow
  • Don't Worry, Be Happy
  • Douglas and Johnson: The Union Now and Forever
  • Down with King Caucus
  • Do You Want John Quincy Adams Who Can Write, or Andrew Jackson Who Can Fight?
  • Drill, Baby, Drill!
  • DRM
  • Drys
  • E
  • Early Voting
  • Earmark
  • Editorial Page Endorsement
  • Education Reform Issue
  • “Eisenhower Answers America” Campaign Ad
  • Election Assistance Commission (EAC)
  • Empty Market Basket
  • Energy Issue
  • Exit Polling
  • Extremism in the Defense of Liberty Is No Vice
  • F
  • FactCheck.Org
  • Faithless Elector
  • Fifty-Four Forty or Fight
  • Fireside Chat
  • First in War, First in Peace
  • 501(c) Groups
  • 527 Groups
  • Flip-Flop Campaign Ad
  • Focus Groups
  • Fool, Hypocrite, Criminal, Tyrant
  • Four More Lucky Roosevelt Years
  • Freedom and Clay
  • Freedom, Freeman, and Fremont
  • Free Homes for Free Men
  • Free Media
  • Free Silver Movement
  • Free Soil, Free Labor, Free Speech, and Free Men
  • Free State Issue
  • Frontloading
  • Front Porch Campaign
  • Full Dinner Pail
  • A Gallant Leader
  • G
  • Gay Rights Issue
  • Gender Gap
  • Gennifer Flowers Scandal
  • Get-Out-the-Vote (GOTV) Programs
  • A Giant Sucking Sound
  • Give ’em Hell, Harry
  • Going Rogue
  • Goldwater Conservative
  • GOP Equals Gas, Oil and Petroleum
  • The Great Communicator
  • Great Society Speech
  • Greeley & Brown—Amnesty
  • Ground War
  • Grover, Grover, All Is Over
  • Grover, Grover, Four More Years of Grover, In He Comes, Out They Go, Then We'll Be in Clover
  • Grover the Good
  • Gun Control Issue
  • H
  • Handbill
  • Handlers
  • Happy Days Are Here Again
  • Harding and Prosperity
  • Hard Money
  • Harry and Louise Ads
  • Have Another Cup of Coffee?
  • Health Care Issue
  • He Kept Us Out of War
  • Help America Vote Act (HAVA)
  • Honest Abe
  • Hoopla
  • Horse-Race Campaign Coverage
  • A House Divided against Itself Cannot Stand
  • I
  • I Like Ike
  • Immigration Issue
  • Imperialism
  • In Your Guts, You Know He's Nuts
  • In Your Heart, You Know He's Right
  • Independent Advocacy Groups
  • Infomercial
  • Internet Campaigning
  • Iran Hostage Crisis
  • Isolationism
  • Issue Ads
  • I Still Believe in a Place Called Hope
  • It's the Economy, Stupid
  • J
  • Jackson and Reform
  • Jackson Forever: Go the Whole Hog
  • Jefferson, the Friend of the People
  • Jim Crow Laws
  • Joe the Plumber
  • K
  • Keating 5 Scandal
  • Keep Cool with Coolidge
  • Keep the Ball Rolling
  • Keynesian Economics
  • King Caucus
  • Korea, Communism, Corruption
  • L
  • Larry King Live
  • “Laughing at Agnew” Campaign Ad
  • Law and Order Issue
  • Leadership for the 60s
  • Learn to Say President Willkie
  • Let's Get America Moving Again
  • Let the People Rule
  • Libertarianism
  • Liberty, Equality and Fraternity, Universal Amnesty and Impartial Suffrage
  • Life Begins in ’40
  • Lipstick on a Pig
  • Literary Digest Poll
  • Literature Drop
  • Locofoco
  • Log Cabin and Hard Cider
  • M
  • Ma, Ma, Where's My Pa?
  • Madly for Adlai
  • Man from Appomattox
  • Manifest Destiny
  • Man of Destiny
  • Man of the People
  • The Man Who Made Us Proud Again
  • Marriage Gap
  • Maverick
  • McGovern Fraser Reforms
  • Mechanical Lever Voting Machine
  • Media Consultant
  • Media Event
  • Median Voter Theory
  • Mess in Washington
  • Microtargeting
  • Millennials
  • Millions for Defense, But Not One Cent for Tribute
  • Millions for Freedom, Not One Cent for Slavery
  • Moral Majority
  • MoveOn
  • Mudslinging
  • Mulligan Letters
  • My Hat Is in the Ring
  • N
  • NASCAR Dad
  • Nast, Thomas
  • National Bank Issue
  • National Mail Voter Registration Form
  • National Voter Registration Act of 1993
  • Nativism Issue
  • Negative Campaigning
  • Neoconservatives
  • Netroots Nation
  • Never Swap Horses in Midstream
  • A New Covenant
  • A New Deal
  • New Freedom
  • New Frontier
  • New Media
  • New Nationalism
  • The Next Frontier
  • Nixon's the One
  • No Sectionalism
  • No Third Term
  • No Way, No How, No McCain
  • Now More than Ever
  • Nullification Issue
  • O
  • Off Message
  • Old Fuss and Feathers
  • Old Hickory
  • Opposition Research
  • P
  • Paid Media
  • Pamphlet
  • Paraphernalia, Campaign
  • Partisan Sorting
  • Party-Building Activities
  • Patriotism, Protection, and Prosperity
  • Paula Jones Scandal
  • Peace, Prosperity, and the Public Trust
  • Peace through Strength
  • Peace with Honor
  • Peace without Surrender
  • Perot, H. Ross
  • Photo Opportunity
  • Pinback
  • The Plumed Knight
  • Pocketbook Issue
  • Political Cartoons
  • Political Consultants
  • Politics of Joy
  • Politics of Personal Destruction
  • Politiquera
  • Polk, Dallas, Texas, Oregon and the Tariff of ’42
  • Poll-Driven Campaign
  • Poll of Polls
  • Pollster
  • Populists
  • Posters, Political
  • Poverty Issue
  • Presidential Campaign Songs
  • Presidential Coattails
  • Presidential Debates
  • Prohibition Issue
  • Prosperity Issue
  • Provisional Ballot
  • Public Journalism Movement
  • Public Office Is a Public Trust
  • Pundit
  • Purple State
  • Push Polling
  • R
  • Race Relations Issue
  • Radio, Role in Presidential Campaigns
  • Rail Splitter
  • Rally, Campaign
  • Rally Around the Flag Effect
  • Read My Lips, No New Taxes
  • Reagan Democrat
  • Reality Check
  • Rebuild with Roosevelt
  • Red Meat Issue
  • Red State
  • Reform Party
  • Reign of Terror
  • Retail Politics
  • Return Integrity to the White House
  • Reverend Jeremiah Wright Controversy
  • “Revolving Door” Campaign Ad
  • RINO
  • Robo-Calls
  • Rock the Vote
  • Rockefeller Republican
  • Roorback
  • Rum, Romanism, and Rebellion
  • Rumpsey Dumpsey
  • Runway to Change
  • S
  • Safety, Solvency, Sobriety
  • School Prayer Issue
  • Secession Issue
  • Security Mom
  • Sewer Money
  • Shall America Elect a Cocktail President?
  • Silent Majority
  • 16 to 1
  • Slavery Is a Moral, Social, and Political Wrong
  • Slavery Issue
  • Smith v. Allwright
  • Soccer Mom
  • Social Media
  • Social Security Issue
  • Sociotropic Voting
  • Soft Money
  • Soft News
  • A Solid Man in a Sensitive Job
  • Solid South
  • Sore Loserman
  • Sound Bite
  • Sound Money
  • Sour Grapes Voter
  • Spin Doctor
  • Square Deal
  • Stagflation
  • The Stakes Are Too High for You to Stay Home
  • Stand Up for America
  • Staying on Message
  • Stimulus Bill
  • Straight Ticket Voting
  • Stump Speech
  • Superdelegate
  • Super PAC
  • Super Tuesday
  • Supply-Side Economics
  • A Supreme Soldier—A Model President
  • Surge and Decline Theory
  • Surrogate
  • Suspected Felon List
  • Swiftboating
  • Swing Voters
  • Symbolic Racism
  • T
  • Talking Head Campaign Ad
  • Talking Points
  • Talk Radio
  • “Tank Ride” Campaign Ad
  • Tariff Issue
  • Tariff of Abominations
  • TARP
  • Tea Party Movement
  • Teapot Dome Scandal
  • Testimonial Campaign Ad
  • There You Go Again
  • Third Rail of American Politics
  • This Time Vote Like Your Whole World Depended on It
  • Tilden and Reform
  • Time for Greatness
  • Tippecanoe and Tyler Too
  • Top of the Ticket
  • Town Hall Meeting Event
  • Tracking Poll
  • Troopergate
  • Trust Busting Issue
  • Truth Squad
  • Turn the Rascals Out!
  • Twenty-Four-Hour News Cycle
  • U
  • Undecideds
  • United We Stand America
  • A Uniter Not a Divider
  • V
  • Valence Issue
  • Values Voters
  • Via Ovicipitum Dura Est
  • Voodoo Economics
  • Vote Grits and Fritz in ’76
  • Vote or Die
  • Vote Yourself a Farm
  • Voting Eligible Population (VEP) Turnout
  • Voting Reform Issue
  • Voting Rights Act of 1965
  • W
  • Wag the Dog
  • War and Peace Issue
  • War in Europe, Peace in America
  • War in the East, Peace in the West, Thank God for Woodrow Wilson
  • War on Poverty Speech
  • War Room
  • We Are Going to Win This War and the Peace that Follows
  • We Are the Ones We've Been Waiting For
  • We Can Do Better
  • Wedge Issue
  • We Polked You in ’44, We Shall Pierce You in ’52
  • Wets
  • We Want a Choice, Not an Echo
  • What This Country Needs Is a Good Five-Cent Cigar
  • Whip Inflation Now (WIN)
  • Whistle-Stop Campaign
  • Who but Hubert?
  • Who Is Polk?
  • Wide-Awake Clubs
  • Willie Horton Ad
  • Windsurfing Ad
  • Win One for the Gipper
  • Win the War Quicker with Dewey and Bricker
  • W Is for Women
  • With Tip and Tyler We'll Bust Van's Biler
  • Women's Rights Movement
  • Y
  • Yearly Kos Convention
  • Yes We Can
  • Yes We Did
  • You Never Had It So Good
  • You're No Jack Kennedy
  • Volume 2: Presidential Campaigns, 1788–89 to 1908
  • Campaign of 1788–89
  • Campaign of 1792
  • Campaign of 1796
  • Campaign of 1800
  • Campaign of 1804
  • Campaign of 1808
  • Campaign of 1812
  • Campaign of 1816
  • Campaign of 1820
  • Campaign of 1824
  • Campaign of 1828
  • Campaign of 1832
  • Campaign of 1836
  • Campaign of 1840
  • Campaign of 1844
  • Campaign of 1848
  • Campaign of 1852
  • Campaign of 1856
  • Campaign of 1860
  • Campaign of 1864
  • Campaign of 1868
  • Campaign of 1872
  • Campaign of 1876
  • Campaign of 1880
  • Campaign of 1884
  • Campaign of 1888
  • Campaign of 1892
  • Campaign of 1896
  • Campaign of 1900
  • Campaign of 1904
  • Campaign of 1908
  • Volume 3: Presidential Campaigns, 1912 to 2008
  • Campaign of 1912
  • Campaign of 1916
  • Campaign of 1920
  • Campaign of 1924
  • Campaign of 1928
  • Campaign of 1932
  • Campaign of 1936
  • Campaign of 1940
  • Campaign of 1944
  • Campaign of 1948
  • Campaign of 1952
  • Campaign of 1956
  • Campaign of 1960
  • Campaign of 1964
  • Campaign of 1968
  • Campaign of 1972
  • Campaign of 1976
  • Campaign of 1980
  • Campaign of 1984
  • Campaign of 1988
  • Campaign of 1992
  • Campaign of 1996
  • Campaign of 2000
  • Campaign of 2004
  • Campaign of 2008
  • Appendix: Major Party Platforms: Selected Planks since 1840
  • Selected Bibliography