Entrepreneurial Strategic Management

Editor/Author Blawatt, Ken R.
Publication Year: 2014
Publisher: Business Expert Press

Single-User Purchase Price: $65.00
Unlimited-User Purchase Price: Not Available
ISBN: 978-1-60-649866-8
Category: Business, Finance & Economics - Management
Image Count: 43
Book Status: Available
Table of Contents

This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

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Table of Contents

  • Preface
  • Part 1: Where Are You Now?
  • Chapter 1 Introduction to Entrepreneurial Strategic Management
  • Chapter 2 Foundation for the Entrepreneurial Model
  • Part 2: Where Do You Want to Go?
  • Chapter 3 Business Conditions: The Way Ahead
  • Chapter 4 The Ever Changing Customer and Strategic Planning
  • Chapter 5 Creating Strategies in the Innovation Quad
  • Chapter 6 Product Line Strategies
  • Chapter 7 Brand Strategies
  • Chapter 8 Cost-Price Leadership Quad
  • Part 3: How Will You Get There?
  • Chapter 9 Strategic Management in Four Quads and Resources
  • Chapter 10 Putting the Entrepreneur Into the Strategy: The People in Your Organization
  • References
  • Appendix