A Beginner's Guide to Mobile Marketing

Editor/Author Mishra, Karen and Garris, Molly
Publication Year: 2014
Publisher: Business Expert Press

ISBN: 978-1-60-649840-8
Category: Business, Finance & Economics - Marketing
Image Count: 70
Book Status: Pending
Predicted Release Month: June 2017
Table of Contents

This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry.

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Table of Contents

  • Preface
  • Acknowledgments
  • Introduction
  • Chapter 1 Past, Present, and Future Opportunities for Mobile Marketing
  • Chapter 2 Calling and Messaging
  • Chapter 3 Search and Web
  • Chapter 4 Mobile Applications (Apps)
  • Chapter 5 Social Media Networks
  • Chapter 6 Mobile Advertising
  • Chapter 7 Accessing Content
  • Chapter 8 Mobile Marketing Strategy and Resources
  • Key Terms
  • Advance Quotes for A Beginner’s Guide to Mobile Marketting
  • References
  • Key References