Michaelson, David and Stacks, Donald W.
Publication Year: 2014
Publisher: Business Expert Press
Category: Business, Finance & Economics - Marketing
Book Status: Pending
Predicted Release Month: Sept 2017
To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.