Encyclopedia of Political Communication

Editor/Author Kaid, Lynda Lee
Publication Year: 2008
Publisher: SAGE Publications

Single-User Purchase Price: $563.00
Unlimited-User Purchase Price: $844.50
ISBN: 978-1-4129-1799-5
Category: Social Sciences - Political science
Image Count: 40
Book Status: Available

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

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