Executive Team

Mike Sweet, Credo Reference CEO

Mike Sweet, Chief Executive Officer

As CEO, Mike Sweet has overseen Credo's growth from a single-product reference aggregator to an industry leader in information skills solutions. Mike possesses a strong business acumen combined with foresight for emerging trends in the education, library and publishing industries. Bringing together educators, librarians, publishers, and technologists, he focuses on envisioning and creating products and services that build critical thinking and information literacy skills among today's learners.

Before joining Credo as CFO in 2006, Mike served as both CFO and COO of CoreWeb, a web software development and consulting company. He also spent seven years at Global Insight providing Fortune 500 companies with business planning tools for market segmentation analysis and strategy development. Mike holds an MBA from Babson College with an emphasis on finance and entrepreneurship. Mike lives in Natick, Massachusetts with his wife, Jessica, and his two young daughters, Charlotte and Avery.

Mike shares his ideas about conscious business and education innovation on the Credo Blog and Twitter.

Jill Rosa, VP of Operations, Credo Reference

Jill Rosa, Vice-President of Operations

Jill Rosa has a passion for utilizing her financial, operational, and people skills to help build successful companies. She has experience in multiple industries (banking, retail, and software development) working with public, private and start-up companies.

Jill joined Credo in 2004 as Director of Finance and Operations and since then has been instrumental in implementing several key initiatives to improve operational effectiveness and enhance customer service. Before starting at Credo Jill consulted for two woman-owned businesses that focused on ergonomic educational supplies for K-12 students and outdoor, street level advertising. Jill has a BS from Boston College with a focus on general management and philosophy and earned her MBA, with a focus on entrepreneurship, from Boston University.

John Hutchinson, VP of Product, Credo Reference

John Hutchinson, Vice-President of Product

A cross-functional team leader with over 20 years experience in product development, advertising, and e-commerce, John has directed programs across a range of industries including enterprise software, data warehousing, finance, and consumer products.

Before joining Credo John served as president at a web development firm where he oversaw the user experience design and technical architecture of clients' e-commerce applications, with a focus on optimizing sales conversions and customer renewals. At Arnold Worldwide, he served as Vice President in Account Management, where he led integrated creative, technology and media teams in the implementation of online campaigns for national brands and multi-billion dollar companies. John holds an MBA from Babson College and a BA from Skidmore College.

Michael McFarland, VP of Technology, Credo Reference

Michael McFarland, Vice-President of Technology

Michael McFarland brings more than 15 years of hands-on experience in information systems, operations and management to Credo’s executive team. While overseeing the architecture and implementation of all technical infrastructure, products and services, he has designed and developed some of the company’s award-winning reference and educational offerings.

Michael’s wide range of responsibilities includes systems, process, and product development. In addition to conceiving, designing, and implementing most of the organization’s technical operations, he facilitated the development of many of Credo’s business processes.

Michael holds a BA in Foreign Languages from the University of Massachusetts and an MBA with a focus on Technology Management from the University of Phoenix; he speaks Spanish, French, German, Russian, SQL, Java, HTML5, and more.

Brent Keltner, VP of Sales, Credo Reference

Brent Keltner, Vice-President of Sales

Brent Keltner’s role at Credo is focused on driving sales growth. He brings more than fifteen years of sales leadership in public and emerging growth companies and a deep knowledge of the higher education landscape. Prior to joining Credo, Brent held sales leadership and general management roles at Eduventures, Kaplan, CollegiateLink, and Bridge Learning.

Brent has deep research expertise in the areas of the college to career transition, the ROI of a college education, and regional workforce development. He began his career as a social scientist at the RAND Corporation, where he also served as an Assistant Professor at the RAND Graduate School. In his time at Eduventures, he launched and led collaborative research programs in Enrollment Management, Student Affairs, and Development.

Brent earned a Ph.D. in Political Science from Stanford University, and a B.A., magna cum laude, from Pomona College.

Ian Singer, Chief Content Officer, Credo Reference

Ian Singer, Chief Content Officer

As Chief Content Officer, Ian leads Credo’s business development initiatives and oversees our publisher relations activities and content acquisition strategy. For over two decades Ian has been committed to innovation in the field of information services and has held leadership positions at some of the library industry’s most well-respected companies. Before joining Credo he served as Vice President, Group Publishing for Media Source, Inc., where he was responsible for strategic planning and day-to-day operations of such prestigious publications as Library Journal, School Library Journal, and The Horn Book. Prior to Media Source Inc., he held positions at Bowker LLC and Joint Information Inc; in 1996 he co-founded eComp, a web-based executive compensation database covering all US public companies, which was sold to Aon Consulting in 2002.

Ian holds a law degree from New York Law School, and a B.A. in History from George Washington University. Based in New Jersey, he currently serves on the the international advisory council for the San Jose State State University School of Information and the board of trustees for the New Providence Memorial Library.