Executive Team

Mike Sweet, Credo Reference CEO

Mike Sweet, Chief Executive Officer

As CEO, Mike Sweet brings a broad set of business skills and a passion for reference and web technology to his role at the market-leading online reference company. He focuses on involving librarians and publishers in the discoverability and content usability discussion, leading to greater cooperation and innovation across the industry.

Before joining Credo in 2006, Mike served as both CFO and COO of CoreWeb, a web software development and consulting company. He also spent seven years as a new business development manager at Global Insight providing Fortune 500 companies with business planning tools for market segmentation analysis and strategy development. Mike holds a MBA from Babson College with an emphasis on finance and entrepreneurship.

Mike shares his ideas about conscious business, education innovation and the library of the future through daily tweets. Follow him by clicking here.

Jill Rosa, VP of Operations, Credo Reference

Jill Rosa, Vice-President of Operations

Jill Rosa has a passion for utilizing her financial, operational, and people skills to help build successful companies. She has experience in multiple industries (banking, retail, and software development) working with public, private and start-up companies.

Jill joined Credo in 2004 as Director of Finance and Operations and since then has been instrumental in implementing several key initiatives to improve operational effectiveness and enhance customer service. Before starting at Credo Jill consulted for two woman-owned businesses that focused on ergonomic educational supplies for K-12 students and outdoor, street level advertising. Jill has a BS from Boston College with a focus on general management and philosophy and earned her MBA, with a focus on entrepreneurship, from Boston University.

John Hutchinson, VP of Product, Credo Reference

John Hutchinson, Vice-President of Product

A cross-functional team leader with over 20 years experience in product development, advertising, and e-commerce, John has directed programs across a range of industries including enterprise software, data warehousing, finance, and consumer products.

Before joining Credo John served as president at a web development firm where he oversaw the user experience design and technical architecture of clients' e-commerce applications, with a focus on optimizing sales conversions and customer renewals. At Arnold Worldwide, he served as Vice President in Account Management, where he led integrated creative, technology and media teams in the implementation of online campaigns for national brands and multi-billion dollar companies. John holds an MBA from Babson College and a BA from Skidmore College.

Michael McFarland, VP of Technology, Credo Reference

Michael McFarland, Vice-President of Technology

Michael McFarland brings more than 15 years of hands-on experience in information systems, operations and management to Credo’s executive team. While overseeing the architecture and implementation of all technical infrastructure, products and services, he has designed and developed some of the company’s award-winning reference and educational offerings.

Michael’s wide range of responsibilities includes systems, process, and product development. In addition to conceiving, designing, and implementing most of the organization’s technical operations, he facilitated the development of many of Credo’s business processes.

Michael holds a BA in Foreign Languages from the University of Massachusetts and an MBA with a focus on Technology Management from the University of Phoenix; he speaks Spanish, French, German, Russian, SQL, Java, HTML5, and more.

Brent Keltner, VP of Sales, Credo Reference

Brent Keltner, Vice-President of Sales

Brent Keltner’s role at Credo is focused on driving sales growth. He brings more than fifteen years of sales leadership in public and emerging growth companies and a deep knowledge of the higher education landscape. Prior to joining Credo, Brent held sales leadership and general management roles at Eduventures, Kaplan, CollegiateLink, and Bridge Learning.

Brent has deep research expertise in the areas of the college to career transition, the ROI of a college education, and regional workforce development. He began his career as a social scientist at the RAND Corporation, where he also served as an Assistant Professor at the RAND Graduate School. In his time at Eduventures, he launched and led collaborative research programs in Enrollment Management, Student Affairs, and Development.

Brent earned a Ph.D. in Political Science from Stanford University, and a B.A., magna cum laude, from Pomona College.